Lani sem na konferenci Prodaja na policah spregovoril o tem, da category management, kakor smo ga poznali v zadnjih tridesetih letih, postaja kot antibiotiki. Zaradi preveč intenzivne uporabe pri napačnih problemih v trgovinah ne prime več. Še posebej v svetu, ki se hitro spreminja in…
Seveda, brez inovativnosti organizacije danes ne morejo dodajati vrednosti, pardon, preživeti. Slovenija ima na tem področju zaskrbljujoč primanjkljaj, kar potrjujejo kazalci kot je Evropski inovacijski semafor. Tudi drugi kazalniki opozarjajo na padanje uspešnosti slovenskih inovacij skozi čas (največje zmanjšanje v EU od leta 2011 poleg…
Nekoč so bile videoteke. V garažah, prizidkih hiš, pod bloki. Izposojale so filme na kile. Cvetele so tudi po vsej Sloveniji. Bolj prefinjene - kakor je bila Video Archives so služile kot nadomestek za šolo režiserjem kot so Tarantino in Steven Soderberg. Med manj navdahnjenimi…
Sredi osemdesetih je eden od smučarskih skakalcev navduševal otroke. Ni zavzemal prvih mest kot Nykannen ali Weissflog ali »naš« Ulaga. Nasprotno. Njegove uvrstitve so bile tako oddaljene od prvih mest, da smo jih v hipu pozabili. A bil je otroški junak, saj je redno padal…
Category management je v 1990. postal sijoča zvezda na področju trgovine. Trgovec, ki je želel z enim zamahom izboljšati učinek svojih trgovin in dokazati svojo usmeritev h kupcem, tega preprosto ni smel spregledati. Postopoma so se vsi nabavni in prodajni procesi zgostili okoli novo ustanovljenih…
What is efficient store space management? Books and countless presentations in the retail environment have been written about this. Let's try to make a simple enough definition which will help us get on track. Efficient store space management is such spatial layout of retail merchandise…
In writing one of the adages says: »Kill your babies!« Means you have to relentlessly cut down the particular scenes you like but don't work as a part of the whole. Throwing away is hard to do because the writer invested a lot of time…
Some things are so simple, yet efficient that they are destined to stay around. Like the game of noughts & droughts. Or SWOT - a business tool used for analyzing the situation and preparing a strategy for business ventures / models / products / brands…
Last year the Omnibus team has done the unique research. By using RFID technology we – anonymously, of course! - tracked the shopping carts and their movement around the supermarket store. We measured shopping times, discovered patterns of shopping missions (to go, quick meal, something…
Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets are dynamic, constantly changing by ingoing and outgoing elements? Large retail formats could be seen as containers of such sets of elements and ever since…
[caption id="attachment_17731" align="alignnone" width="5760"] Photo by Markus Spiske on Unsplash[/caption] Dunnhumby - The Wizard from the Tesco's Data Mountain (estimated reading time: 9 minutes) For a long time, almost eons, Tesco – the biggest British retailer – was considered the most sophisticated proponent of…
THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical shopper buys only 300 of them at max. Not monthly, but yearly. Just think about house cleaning products, detergents and also the products on the shelves…
