THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical shopper buys only 300 of them at max. Not monthly, but yearly. Just think about house cleaning products, detergents and also the products on the shelves…
Retailing as Evoking Emotions? A politician, a rock and roll band or a stage performer - they all must evoke the people's emotions. So does retailer. The difference is the set of the variables (“means of expression”) at his disposal. In Part I of the…
Mark Mechelse of the VP Insights has just recently published the Linkedin article Reinventing Retail: Average is Over! Key takeaway: the gap between traditional retailers and customer expectations is not closing but on the contrary, widening. While the retailers (mostly grocery super and hypermarkets) are…
[caption id="attachment_17331" align="alignnone" width="1064"] Photo by Tyler Hendy on Unsplash[/caption] THE RESPECTED BRANDS Some of the brands surrounding us are more than 50 years old. Some even more than 100. Think of the good old international brands like Coca-Cola (1886), Nike (1964), H&M (1947), Milka…
Picture yourself in the supermarket store. You are approaching a 12-pack of milk or a 24-bottles crate of beer or diapers or an XXL pack of toilet paper rolls or something like this 6-pack of water x 1,5 litres => approximately 9 kilograms Pretty heavy…
The article in the Slovenian newspaper Delo can be consummated in a relaxing atmosphere while sipping strong, black coffee. Namely, the story of Marija Tul - “Coffee Mom” - brings back the memories of 1960, the time of the birth of the only Slovenian national…
A solid pricing strategy is a key lever to any successful (retail) business. Currently, the retail pricing models are still set somewhere between a) EDLP (Every Day Low Price) that Walmart introduced in the already distant 1990s b) Hi-Lo -> Hi means regular prices while…
It's the time of the metrics. We can measure virtually anything. As in business so in football. INTRO So let's have a look at the people running behind the crazy piece of round leather. Take the all-present metrics: distance covered by players on the football…
[caption id="" align="aligncenter" width="740"] Retailer and Supplier, pardon Sultan and Scheherazade - By Sani ol-Molk (1814-1866) [Public domain], via Wikimedia Commons[/caption] You know that ancient book of Persian folk tales Arabian nights. And you know the Sultan who on each new day demanded another virgin…
"© Raimond Spekking / CC BY-SA 4.0 (via Wikimedia Commons)" Imagine the situation. All these girls want to win the pop song contest. And one of them approached YOU to prepare her for the challenge. OK? But the girl who would like your help is…
Okej, vsi vemo, da moramo poznati svoje kupce. Zato jih segmentiramo. Toda pregledane množice podatkov včasih - kar pogosto, prepogosto - pripeljejo do naslednjega odgovora: naš proizvod ali storitev v največji meri nagovarja npr. moške s srednjo izobrazbo, stare nad 50 let ali mlajše uporabnike…
Q: How would you describe the true insight that market research should provide? A: In the customer-centric environment insights should be seen as the main catalysts for the innovation. Means discovering new ways to create business value. Sometimes insights work on a tactical level. Two examples:…
