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10 Communication Strategies for Sustainable Brands
Environmentally friendly brands need to find communication messages that justify a higher price than the “dirty” global brands of misleading competitors. The article lists 10 succesful marketing communication strategies independent brands can use for their differentiation. Sometimes innovative and creative communications overcome the huge promotional budgets.
How to Win in the Age of Disruption
How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder than before? The customers are pulling options away from the retailers and this book serves as a roadmap for survival in the pull economy. Remarkable Retail – review of a book by consultant, strategist, speaker Steve Dennis.
Leverage Destination Categories to Increase Store Traffic
The number of store visitors – the footfall in physical stores – is a crucial success…
Turnaround Business Strategy: A Thin Line Between Failure and Success
The tale of JCPenney could be a successful retail turnaround example. It has everything. A venerable…