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How will megatrends reshape category management? Special emphasis on AI in retail. Fierce competitive battles, disruptive forces and diminished profitability call for changes in retail category management. Revitalize, reinvent, reingeneer Category Management and turn iron clad into a vital force of future-proof retailing.
Organizations that don’t innovate inevitably decline. Words of a wiseman who invented management – Peter Drucker.…
Environmentally friendly brands need to find communication messages that justify a higher price than the “dirty” global brands of misleading competitors. The article lists 10 succesful marketing communication strategies independent brands can use for their differentiation. Sometimes innovative and creative communications overcome the huge promotional budgets.
How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder than before? The customers are pulling options away from the retailers and this book serves as a roadmap for survival in the pull economy. Remarkable Retail – review of a book by consultant, strategist, speaker Steve Dennis.