STEP OUT OF THE MAGIC CIRCLE OF ZERO-GROWTH
Only 5% of new products succeed on the market.
Yes: 19 out of 20 innovative projects fail.
Does it mean creativity doesn’t pay and you should avoid taking risks?
Not at all. If you have a valuable idea you should fight for that! They are essential ingredients of fresh growth. But they are like water – spilled all over the place and not working when not in the right container.
Innovations need balance – right sequence of steps, creative collaboration environment, and the solid, strong wind provided by proven techniques. Plus the roadmap!
Our workshops, courses and content are here to HELP YOU sail over the troubled waters of innovation, embrace obstacles, learn from them and turn your hidden potential into SUCCESSFUL projects.
We are here to seriously increase your return on innovation.
All the way to the new category and fresh, incremental growth.
REAP THE BENEFITS OF WELL-PLAYED INNOVATIVE GAME
- save your energy, money, costs
- better return on innovation investment
- succesful minimum viable & lovable product (“pilot”) gets creative and collaborative juices of your teams flowing
- uncover hidden potential within your teams
- people love to create and feel valuable – invest in that! – and you’ll save tons of financial motivational incentives
- pilot product provides clear brief about outsourcing and specialists scope (eliminate unnecessary cost)
- boost innovation culture
Leverage our Training & Workshops for getting over troubled seas of retail projects and innovations. Get incremental growth and added business value.
Balance Data & Creativity for success. The road out of innovation darkness needs the right blend of data analysis, research and creative inputs. Creative data insights!
CONSULTING & KNOW-HOW
Know-how is like a container for the water. Without it it might get spilled. Actionable insights, experience and dedication as a booster for your fresh growth and business value.
10 Communication Strategies for Sustainable Brands
Environmentally friendly brands need to find communication messages that justify a higher price than the “dirty” global brands of misleading competitors. The article lists 10 succesful marketing communication strategies independent brands can use for their differentiation. Sometimes innovative and creative communications overcome the huge promotional budgets.
How to Win in the Age of Disruption
How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder than before? The customers are pulling options away from the retailers and this book serves as a roadmap for survival in the pull economy. Remarkable Retail – review of a book by consultant, strategist, speaker Steve Dennis.
Leverage Destination Categories to Increase Store Traffic
The number of store visitors – the footfall in physical stores – is a crucial success…