One program. Data, method and hands-on practice — built for healthier stores.
Sortimana combines a retail data engine, a proven decision methodology, ready-to-use templates and hands-on workshops into a single repeatable growth system.
Better assortments. Healthier inventory. More productive space.
Bring a real store, category or inventory challenge. We’ll show you where in Sortimana to start.
Healthy growth strategies
for physical retailers, distributors and CPG suppliers
powered by proven data engine Sortimana
Proven Models (c) Omnibus
25 Years of In-Store Project Experience
Best Practices Selection
Problems Sortimana is built to catch
Six situations we see again and again on real category floors — each one hiding in plain sight until the data separates signal from noise.
Inventory problem
The shelf looks full — but demand isn’t.
519 SKUs stocked. Only 92 actually sold. The rest quietly locks up capital and space.
82% of SKUs: zero sales
Assortment problem
Your bestsellers are hiding.
A handful of SKUs drive most of the category’s sales — but aren’t positioned, faced, or protected like heroes.
Top 4 SKUs = 85% of sales
Store mismatch
Space doesn’t match performance.
Low-turn categories hold onto space that fresh and seasonal — the real traffic and margin drivers — actually need.
−161 m² opportunity found
Execution gap
Right product, wrong spot.
A strong category, simply mispositioned. No new SKUs, no new stock — just moved onto the path shoppers already walk.
+15% sales · −40% inventory
Decision gap
Slow-moving — but is it actually bad?
Two SKUs can show the same rotation number. One just needs less stock. The other needs to go.
Same number, opposite fix
Scaling gap
Busy aisle, weak receipts.
Activity looks healthy, but sales per ticket trails comparable stores — and the same gap repeats store after store, unnoticed.
Sales/ticket below benchmark
Sortimana carries each of these from insight to store improvement — and keeps the value once it’s there.
HOW SORTIMANA WORKS?
From retail complexity to visible store improvement
Sortimana combines data intelligence, shopper and strategy logic, and an execution system that turns decisions into repeatable store practice.
SEE
Data & Retail Intelligence
Reveal what is happening across products, categories, inventory, stores and space.
- Dashboard and KPI signals
- Category and store diagnostics
- Hidden risks and growth opportunities
DECIDE
Shopper & Strategy Logic
Turn analytical signals into commercially sound priorities and recommendations.
- Shopper missions and category roles
- Product × category × store rules
- Workshops and smart decision templates
MOVE
Execution & Improvement System
Translate the decision into a visible store standard and maintainable routine.
- Picture of success
- Action plan and store instructions
- Maintenance checks and ownership
- Before / after review
SEE → DECIDE → MOVE → REVIEW
How do Omnibus retail programs work?
Shopper + Retail Strategy
Inputs
Shopper profiles
Growth potential
Level of differentiation
Sortimana Data Engine
Informed decision-making
KPI Optimization
Assortment
Stock
Space
Scenarios
Impact
Traffic
Margin
Customer Satisfaction
GMROI
Learn and improve category management skills on live data, making real progress.
Pilot case
Your team created a scenario. Now test it with the store pilot.
Feedback
Measure impact. Add improvements. Smooth out the process.
... and voila!
System wide change
Financial impact! Customer satisfaction! Differentiation!
And reports to help you fine-tune, improve, pivot.
OK, it's a complex world. Surprises on the road. BUT you get the idea.
Sortimana Programs – a blend of workshops, scenario building and data engine application – help physical retailers and CPG suppliers achieve fresh growth.
The future of retail begins with solving today’s challenges.
I’ve been working with stores and shoppers for more than two decades. It’s a hyper-competitive world. Full of disruptions. With digital competitors that didn’t exist ten years ago. With giants – Amazon, Aldi, Lidl. And with a completely rewritten rulebook.
So how do you create a new physical store that works again – and reconnects with the customer? Without massive investment? That was our client’s big challenge.
Time was tight, so in 2021 I designed a new workshop series. With support from leadership, and by deploying space optimization model, we brought the client’s team to a working solution in just a few weeks.
The workshops + data-engine acted as a springboard for a next-gen pilot store – which turned into the fastest-growing location in the client’s entire network!
In the following years, I refined a data model and supported it with decision-making workshops that apply the pilot store method across different categories recognizing current level of retail game:
Hygienics
Fixes to catch up with competitors
→
Optimization
Improve processes and productivity
→
Innovation
Bolder, braver leaps forward
The workshops powered by optimization data engine are a synthesis of years of work with client teams. They embed careful project analysis, early-version improvements, and successful executions.
How does Sortimana Data Engine by Omnibus support better retail decisions?
Strategy Layer
This is where we learn the Category Management 2.0 concepts while preparing Shopper and Retail Strategy inputs.
We can play with possible impact here and fine-tune later.
Optimization Layer
This is where the Omnibus algorithms began really working. A bunch of unique, but proven stock, assortment and space levers are pressed for optimization.
That’s why we call this part also lever phase!
Impact Layer
Before and After. Rationalization and optimization impact.
Before and After. % and Value (€ or $ or …).
Before and After. Stock vibration, Assortment rationalization, Space productivity.
From Overstocked Shelves to Profitable Growth
Sortimana Use Case — Toy Category Reset, Pilot Supermarket
1
RETAIL REALITY
Pilot Supermarket
Toy category
22.5 m
shelf space — 18 bays × 1.25 m
1,000+
SKUs listed in the category
Slow
stock rotation across the assortment
2
DATA INSIGHTS
22.4%
of sales from just the top 2% of SKUs
6%
of sales from the bottom 30% of SKUs
Seasonality inflates the long tail — stock piles up pre-peak and never fully clears.
AHA INSIGHT
5 hit SKUs outsell 600 low-performing SKUs — combined.
3
STRATEGY LOGIC
ROLE
Routine / impulse add-on — not a Destination category
STRATEGY
Limit breadth & depth; focus on shelf productivity and impulse-hit logic
WHY IT WORKS
Parents & kids buy on impulse — fewer SKUs means easier choice and higher conversion
4
DECISION & ACTION
CUT THE LONG TAIL
rotation > 1 · share > 0.5%
remove stock clogs
match seasonality peaks
EXPAND THE HEROES
more facings
stronger visibility
dual location & promo tie-in
SEASONAL EXIT PROTOCOL
0-stock rule post-peak
30-45-60 day liquidation
automated KPI monitoring
5
OUTCOME
SHELF SPACE
Before — 18 bays
After — 8 bays
-70% stock value
— capital freed from the category
+10.4% sales value
— growth despite fewer SKUs
Source: Sortimana pilot data · omnibus.si/cut-inventory-increase-sales
Intensivity and time scope adjusted to your needs ...
Generic course, based on proven methods
Signals
Store visit & snapshot + custom example + basic analytics
Waves
Fully customized: interviews, SWOT, advanced analytics, full diagnosis
Strategic breakthroughs
1 day
1 week
5 weeks – 3 months
Choose Your Growth Journey
Select your entry point. Build a repeatable growth capability.
EVERY JOURNEY INCLUDES:
- Growth Engine
- KPI Insights
- Smart Templates
- A-Z Methodology
- Better Decisions
SPRINT
Assortment Sprint
FOCUS
Clarify & Grab Opportunity
- 1 Day Workshop
- 1 Store Reality Check
- 1 Category Challenge
Growth 1-Pager, KPI snapshot, decision rules, action list
CHALLENGE
Assortment Challenge
FOCUS
Solve a Defined KPI Problem
- 1 Week Focused Challenge
- 1 Store Visit + Benchmark
- Category / Cluster Analysis
Reusable template, KPI tracking sheet
PILOT
Store Pilot
FOCUS
Store Diagnostic & Action Plan
- 3-6 Weeks Diagnostic & Action-Design Phase
- 1 Pilot Store + Benchmark Stores
- KPI, Category & Space Results Review after change
Pilot Recommendation Package, Roadmap, Measure & Learn Plan
SCALING
Growth Roll-out
FOCUS
Scale Best Practices
- 90 Days Learning & Implementation
- Multiple Stores
- Store assortment formats, Business-Wide Priorities
Store clusters, 4 Modules Rules, Rollout playbooks, Dashboard
PARTNERSHIP
Partnership
FOCUS
Build Continuous Capability
- Customized
- Multi-store
- All Categories, Continuous
Managed Growth Engine, Multiple modules, Smart templates, Training
Why Omnibus programs work?
In a world chasing quick numbers and miracle-growth curves, we offer a different path: healthy growth – connecting insights, execution, and new knowledge built on human potential. Our solutions rely on teamwork: true transformation means breaking down silos and unlocking hidden strengths across departments. We use smart tools: Sortimana data engine, the 1-pager, intelligent templates, category simulations (like the “beer case”). Special focus is on competitive advantage – helping participants and organizations discover what makes them truly stand out. Our workshop platform is designed for physical retail in a highly digital age – it grows together with our clients.
Oh, yeah, did we mention that all the learning is backed by live data scenarios – with our retail optimization data engine?
Some concepts you might not find elsewhere ...
THE GOOD GAME
No result without a good game. No margin, no revenue, no stock optimization. Without it, even AI just accelerates chaos. We design thoughtful processes. A good game. Automation powered by creative decisions. Shopper value, understood. Workshops build the good game. Margin, revenue, GMROI are outcomes.
TIPPING POINT
Workshops solve problems – but often create something more: breakthrough moments. Small impulses that change the game. We call them aha! moments – they resonate and reshape everything. These impulses ripple across the retail system.
INNOVATION LIGHTBULB
A symbol of uncovering hidden potential, new combinations, fresh value. It lights up when patterns and opportunities for growth appear – even when problems seem unsolvable. The “growth strategy” is directly tied to this innovation light.
Program as a whole solution: From Insights to Sustained Value
Models
Carefully selected models based on key variables are tested in practice. They help simplify complexity and extract the essence of retailing.
Templates
Step-by-step structures that guide the entire solution from start to finish.
Methods
After reviewing most retail education methods, I developed a unique one: combining measurable and intangible, blending tech power with human creativity.
solving strategic tasks boosts new customer value
dismantling of siloses between departments
successful, inspiring MVP (“pilot”) stimulates creative energies of your team
activation of hidden team potential
meaningful achievements attach people to projects organically – much better than expensive financial incentive schemes
nurturing of innovation culture boosts competitive advantage
radically reduced time from idea to working product
A playbook with all the tools, methods, and insights for growing physical retail in highly digital times – in one place!
100 pages of proven steps, practical templates, and insider cat-man tricks for turning growth insights into shopper-relevant results.
Free for all Omnibus workshop participants.
Who trusted us
Store layouts from A to Z |
New store formats | Store Analytics
Planograms | Store Layouts |
New Formats |
Cat. Mgmt
Store Refurbishment |
Store Space Analytics
Store traffic research |
Analytics & dashboard | Layout recommendations
inventory & assortment
… and Merkur, DZS, Mercator, and more …
REQUEST A MEETING
Bring one real retail challenge.
In a focused conversation, we can discuss your current situation, identify the strongest starting point and assess how the Sortimana program could support the solution.
- One category
- One department
- One store
- A wider improvement program
Usually 30–45 minutes. No prepared data is required for the first conversation.
A practical first step
Bring the challenge. We will help frame the decision, the possible pilot and the path from insight to execution.
omnibus
Creative algorithms for healthy growth
Smart Insights ● Better Decisions ● Healthy Growth
