Turn retail data into better stores and measurable improvements.
Sortimana connects data insights, shopper logic and practical retail experience with clear actions, store standards and repeatable improvement routines.
Better assortments. Healthier inventory. More productive space.
Bring a real store, category or inventory challenge. We will discuss where Sortimana could create the most value.
Execute • Maintain • Improve
From signals to visible store improvement
Sortimana blends power of data insights with long-term retail practice for better business decisions
RIGHT PRODUCT
What SKUs are relevant for the customer?
- Eliminate Irrelevant SKUs
- Focus on customer needs and category roles
- Build the right assortment architecture
RIGHT QUANTITY
How many products do we need in warehouse and in store?
- Optimize stock levels
- Balance availability and working capital
- Reduce overstocks and stockouts
RIGHT PLACE & TIME
Is the right product available at the right store in the right season?
- Eliminate Irrelevant SKUs
- Adapt to store format and location
- Align with seasonality and events
HEALTHY GROWTH
Have we seized opportunities for growth?
- Discover white space and growth drivers
- Optimize price architecture
- Increase sales, margin and loyalty
Data Intelligence
Advanced Algorithms
Smart Recommendations
Unique Selling Proposition
Sortimana doesn't stop at identifying the problem. It turns retail complexity into a structured decision process.
THE JOURNEY BEHIND SORTIMANA
From Complexity To Visible Store Improvement
For more than 25 years, I have helped retailers turn complex assortment, space and performance questions into clearer decisions and stronger results.
Analysing the vast amount of data, and understanding the store context, we regularly found patterns uncrecognized before – insights.
Sometimes the store success followed but sometimes not.
Over time, one pattern became increasingly clear: data and analysis create value only when they lead to focused decisions and visible execution in stores.
Sortimana grew from that insight. It connects retail intelligence, shopper and strategy logic, decision rules and execution support in one system for measurable store improvement.
Simon Hernaus | Omnibus CEO & Sortimana Creator
Different from optimization tools
No one-size-fits-all solution
Challenges make successful teams
80% best, 20% next practices
A common language across functions
Emerging opportunities, real results
From retail complexity to visible store improvement
Sortimana combines data intelligence, shopper and strategy logic, and an execution system that turns decisions into repeatable store practice.
SEE
Data & Retail Intelligence
Reveal what is happening across products, categories, inventory, stores and space.
- Dashboard and KPI signals
- Category and store diagnostics
- Hidden risks and growth opportunities
DECIDE
Shopper & Strategy Logic
Turn analytical signals into commercially sound priorities and recommendations.
- Shopper missions and category roles
- Product × category × store rules
- Workshops and smart decision templates
MOVE
Execution & Improvement
Translate the decision into a visible store standard and maintainable routine.
- Picture of success
- Action plan and store instructions
- Maintenance checks and ownership
- Before / after review
SEE → DECIDE → MOVE → IMPROVE
Sortimana Dashboard
INVENTORY HEALTH
Productive inventory.
Healthy stock flow.
SHOPPER RELEVANT ASSORTMENT
Right products.
Right stores. Right shoppers.
GROWTH LEVERS
Find white spaces.
Capture new opportunities.
So ... How does Sortimana solve real-life retail Problems? An example with special outcomes is described bellow.
From Overstocked Shelves to Profitable Growth
Sortimana Use Case — Toy Category Reset, Pilot Supermarket
1
RETAIL REALITY
Pilot Supermarket
Toy category
22.5 m
shelf space — 18 bays × 1.25 m
1,000+
SKUs listed in the category
Slow
stock rotation across the assortment
2
DATA INSIGHTS
22.4%
of sales from just the top 2% of SKUs
6%
of sales from the bottom 30% of SKUs
Seasonality inflates the long tail — stock piles up pre-peak and never fully clears.
AHA INSIGHT
5 hit SKUs outsell 600 low-performing SKUs — combined.
3
STRATEGY LOGIC
ROLE
Routine / impulse add-on — not a Destination category
STRATEGY
Limit breadth & depth; focus on shelf productivity and impulse-hit logic
WHY IT WORKS
Parents & kids buy on impulse — fewer SKUs means easier choice and higher conversion
4
DECISION & ACTION
CUT THE LONG TAIL
rotation > 1 · share > 0.5%
remove stock clogs
match seasonality peaks
EXPAND THE HEROES
more facings
stronger visibility
dual location & promo tie-in
SEASONAL EXIT PROTOCOL
0-stock rule post-peak
30-45-60 day liquidation
automated KPI monitoring
5
OUTCOME
SHELF SPACE
Before — 18 bays
After — 8 bays
-70% stock value
— capital freed from the category
+10.4% sales value
— growth despite fewer SKUs
Source: Sortimana pilot data · omnibus.si/cut-inventory-increase-sales
Choose Your Growth Journey
Select your entry point. Build a repeatable growth capability.
EVERY JOURNEY INCLUDES:
- Growth Engine
- KPI Insights
- Smart Templates
- A-Z Methodology
- Better Decisions
SPRINT
Assortment Sprint
FOCUS
Clarify & Grab Opportunity
- 1 Day Workshop
- 1 Store Reality Check
- 1 Category Challenge
Growth 1-Pager, KPI snapshot, decision rules, action list
CHALLENGE
Assortment Challenge
FOCUS
Solve a Defined KPI Problem
- 1 Week Focused Challenge
- 1 Store Visit + Benchmark
- Category / Cluster Analysis
Reusable template, KPI tracking sheet
PILOT
Store Pilot
FOCUS
Store Diagnostic & Action Plan
- 3-6 Weeks Diagnostic & Action-Design Phase
- 1 Pilot Store + Benchmark Stores
- KPI, Category & Space Results Review after change
Pilot Recommendation Package, Roadmap, Measure & Learn Plan
SCALING
Growth Roll-out
FOCUS
Scale Best Practices
- 90 Days Learning & Implementation
- Multiple Stores
- Store assortment formats, Business-Wide Priorities
Store clusters, 4 Modules Rules, Rollout playbooks, Dashboard
PARTNERSHIP
Partnership
FOCUS
Build Continuous Capability
- Customized
- Multi-store
- All Categories, Continuous
Managed Growth Engine, Multiple modules, Smart templates, Training
Measure → Move → Learn → Improve → Scale
Who trusted us
Store layouts from A to Z |
New store formats | Store Analytics
Planograms | Store Layouts |
New Formats |
Cat. Mgmt
Store Refurbishment |
Store Space Analytics
Store traffic research |
Analytics & dashboard | Layout recommendations
inventory & assortment
REQUEST A MEETING
Bring one real retail challenge.
In a focused conversation, we can discuss your current situation, identify the strongest starting point and assess how the Sortimana program could support the solution.
- One category
- One department
- One store
- A wider improvement program
Usually 30–45 minutes. No prepared data is required for the first conversation.
A practical first step
Bring the challenge. We will help frame the decision, the possible pilot and the path from insight to execution.
omnibus
Creative algorithms for healthy growth
Smart Insights ● Better Decisions ● Healthy Growth
