This is a story of two cars. How they started, how they competed, how they thrived & died. But this is not necessarily only a story about two cars. Because cars are also products. Very special products, of course. It takes time to build them.…
It's spreading fast. From Germany to Australia. Not missing tiny Slovenia. Of course, we're talking about the blitzkrieg invasion of the retail (and real!) territory by discounters. And as described in my previous post, there is something in their offer that strongly connects to the…
WHAT'S EXCITING IN THE CRISIS All the negative aspects of the crisis aside, we shouldn't miss some exciting moments of the situation. In the wild currents of turnover times, we suddenly have the ability to first-handly observe the reshaping of the industrial landscape. It's like…
This article is Part 1 of an excerpt of the presentation prepared for Slovenian annual Sales on Shelves (Prodaja na policah) retail conference. The original title from 2011 was: How can a supplier persuade a retailer to become a category captain? The purpose of the presentation was…
(from an interview with Radio SLO 1) Question: And every color in stores has its role, isn't that so? So, some promote hunger, some encourage courage, so does each person have a different influence on people? Answer: Each color affects the recipient differently, but colors…
