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From Idea to MVP with Innovation Consultant
-A transcription of an interview on corporate innovation between me and host Luka Pregelj (Quantifly). First published on podcast Code…
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Innovation Interview on Code & Culture Podcast
-“Innovation is a risk. And the risk is not something to be avoided, rather something we should accept.” “Still, the…
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How to Reinvent Category Management in AI Times
-How will megatrends reshape category management? Special emphasis on AI in retail. Fierce competitive battles, disruptive forces and diminished profitability call for changes in retail category management. Revitalize, reinvent, reingeneer Category Management and turn iron clad into a vital force of future-proof retailing.
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Lean Pilot Projects Are the Wind of Organisational Growth
-Organizations that don’t innovate inevitably decline. Words of a wiseman who invented management – Peter Drucker. Yet true innovation is…
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10 Communication Strategies for Sustainable Brands
-Environmentally friendly brands need to find communication messages that justify a higher price than the “dirty” global brands of misleading competitors. The article lists 10 succesful marketing communication strategies independent brands can use for their differentiation. Sometimes innovative and creative communications overcome the huge promotional budgets.
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Remarkable Retail: Winning Strategies for the Age of Disruption
-How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder than before? The customers are pulling options away from the retailers and this book serves as a roadmap for survival in the pull economy. Remarkable Retail – review of a book by consultant, strategist, speaker Steve Dennis.
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Category management ne prime več – in sedaj?
-Daljnega 2019. sem na konferenci Prodaja na policah spregovoril o tem, da category management, kakor smo ga poznali v zadnjih…
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No Time for Business Strategy
-To every thing there is a season and a time to every purpose under the heaven. Time to compete. Time…
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Moč prodajne strategije v trgovini
-Mali pastirček je svoje ovce varoval s fračo, ki jo je spravljal v malho. Toda v pokrajino je prišla vojska,…
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Inovacije med rdečimi in modrimi oceani – primer Lego
-Zakaj bi se borili v zmešani konkurenčni borbi in do zadnje kaplje krvi spuščali cene in klestili stroške, ko pa…
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Generacije – povezane inovacije in optimizacije
-Letnik 1974. Večno mlad. Golf. Zgornji slajd je vzet iz Omnibus predavanja na temo razvoja novih produktov za množično uporabo.…
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Category management ne prime več – in sedaj?
-Lani sem na konferenci Prodaja na policah spregovoril o tem, da category management, kakor smo ga poznali v zadnjih tridesetih…