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FMCG panoga in izdelki
-Zaradi svojih značilnosti, tudi možnosti standardizacije, je blago široke potrošnje, pardon, FMCG, ravno tista skupina izdelkov, ki jo je informacijska tehnologija posvojila za svojega ljubljenčka. Prakse v domačih in multinacionalnih podjetjih se močno razlikujejo.
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Cut Down Your Assortment Babies!
-In writing one of the adages says: »Kill your babies!« Means you have to relentlessly cut down the particular scenes…
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SWOT analysis
-Some things are so powerfully simple that they just persistently stay around. Like noughts & droughts. Or SWOT – a…
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A Proper Test For Category Management 2.0
-Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…
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Retailing as Evoking Emotions?
-Retailing as Evoking Emotions? A politician, a rock and roll band or a stage performer – they all must evoke…
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Fewer Products More Buys
-We now know – or better, have all the means available to know – that less could be much more,…
