Insights: Crossroads between Innovation, Retail Strategy and Category Management

The Thin Line to Retail Success: Insights from AI Expert

In today’s competitive landscape, AI presents an opportunity as much as a pitfall for any physical retailer. In this part of Adaptable Category Management series, host Simon Hernaus talks with Helen Kom, Inventory Optimization Product Director at Leafio AI, to uncover the thin line between…

From Idea to MVP with Innovation Consultant

A transcription of an interview on corporate innovation between me and host Luka Pregelj (Quantifly). First published on podcast Code & Culture which stands at the intersection of technology, HR strategy, and corporate innovation.The conversation is part of Season 2 and explores the nuances of…

Innovation Interview on Code & Culture Podcast

"Innovation is a risk. And the risk is not something to be avoided, rather something we should accept." "Still, the probability that you will succeed in innovation is better if you make some steps in the right direction, if you consciously seek opportunities for new…

How to Reinvent Category Management in AI Times

[caption id="attachment_21603" align="aligncenter" width="1024"] How can you improve the value your Category Management brings to the retail game in a data overloaded, fast-changing world? AI is sweeping the retail scene, while the recession is knock, knock, knocking on the door.[/caption] Physical, brick-and-mortar, retailing is here…

Lean Pilot Projects Are the Wind of Organisational Growth

Organizations that don't innovate inevitably decline. Words of a wiseman who invented management - Peter Drucker. Yet true innovation is always a journey into the unknown. In this respect, innovation efforts  resemble exploration ships, taking risks and crossing rough seas from the bloody but familiar…

10 Communication Strategies for Sustainable Brands

The corporate brands - the global giants - use huge promotion, PR and advertising budgets to hide external costs they load on society. On the other side the sustainable, independent, eco-friendly brands pay the premium - they don't skip the taxes, they source locally, they…

customer-experience

Assortment Optimization: The Power of Relevance

Beyond a certain point, each additional SKU reduces overall sales and share—i.e., more choice  undermines conversion.You've probably heard about the jam study, where with 24 varieties available, only 3% of people actually bought one. But when 6 varieties were available, almost 30 percent did. Too…

Leverage Destination Categories to Increase Store Traffic

The number of store visitors - the footfall in physical stores - is a crucial success driver of every retail business. To increase the number of visitors, retailers often leverage prices and promotions (heavy advertising included). In saturated markets with pressing competition, both instruments are…

In-Store Customer Decision Making

First published Mar 2, 2022. Last update: May 31, 2023. Every successful retailer plays a game with the customer decision-making process. Shoppers' choice. Our in-store behavior: how we search for → choose → buy products in a store environment. It's a key game in retailing…

How To Engage Customers In Retail Stores?

--- STORIES MEET AND VIOLATE THE LISTENERS EXPECTATIONS Remember a good crime story, maybe a detective tv series? It goes according to your expectations – it provides a crime, a smart detective, his method, cunning villain, etc. Then there are twists. Some surprising turns. The…

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