Category: Shopper Insight

Shopper Insight
Modes of Shopping Behaviour
May 23, 2021 - by Omnibus
As a consultant I usually ask my clients about their customers. “Who are your customers?” It’s not unusual to get…

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Omnibus
Shopper Insight
A Proper Test For Category Management 2.0
November 29, 2018 - by Omnibus
Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…

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Omnibus
Shopper Insight
Improve ROI On Your In-Store Merchandising Budget
October 3, 2018 - by Omnibus
THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…

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Omnibus

About me

Hi! I'm Simon Hernaus.

Designing workshops, writing, consulting, and sharing insights to help create new growth in your projects.

More than 200 professionals passed through my workshops, courses, and projects. Many of them entered as trainees and later achieved top positions in companies like Coca-Cola, Heineken, Petrol, Kofola, Pernod-Ricard, Leclerc etc.

I also travel a lot, backpacking, as sustainable as possible, also to the more remote places. In 2022, I explored Venice .. Romania .. Bulgaria .. East Turkey. The human perspective, different economic levels of countries, and the powers of sustainability are reflected in the learning materials.

Machine Learning Analytics

Methodology #levers blend customer psychology, machine learning analytics, and creative human input for healthy growth of your sustainable business.

It is a "toolkit" that fits different business problems which could benefit from data insights models.

If you have a business problem where you need a machine learning solution, I can help you with consultation, or preparation of a complete Business Case.

How to contact me?

Please contact me via
this form.

10 Communication Strategies for Sustainable Brands
Environmentally friendly brands need to find communication messages that justify a higher price than the "dirty" global brands of misleading…
April 12, 2023
How to Win in the Age of Disruption
How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder…
April 6, 2022
Leverage Destination Categories to Increase Store Traffic
The number of store visitors – the footfall in physical stores – is a crucial success driver of every retail…
March 30, 2022
Turnaround Business Strategy: A Thin Line Between Failure and Success
The tale of JCPenney could be a successful retail turnaround example. It has everything. A venerable retailer with over a…
March 23, 2022
In-Store Customer Decision Making
Customer decision tree is a powerful tool for retailers. It allows them to better understand customer behaviour and optimize the…
March 2, 2022

Modes of Shopping Behaviour

A Proper Test For Category Management 2.0

Improve ROI On Your In-Store Merchandising Budget

5 Sparks

About me

Machine Learning Analytics

How to contact me?

RETAIL WORKSHOPS & COURSES