Shopper Insight

Customer Behaviour
In-Store Customer Decision Making
March 2, 2022 - by Omnibus
Every succesful retailer plays a game with customer decision-making process. Our choice. How we as shoppers find, choose and buy…

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Omnibus
Shopper Insight
Modes of Shopping Behaviour
May 23, 2021 - by Omnibus
Our shopping missions are based on shopping goals. For the grocery stores, some regular shopping mission statements we all know…

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Omnibus
Shopper Insight
A Proper Test For Category Management 2.0
November 29, 2018 - by Omnibus
Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…

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Omnibus
Shopper Insight
Improve ROI On Your In-Store Merchandising Budget
October 3, 2018 - by Omnibus
THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…

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About me

Hi! I'm Simon Hernaus.

Designing workshops, writing, consulting, and sharing insights to help your retail projects.

More than 200 professionals passed through my workshops, courses, and projects. Many of them entered as trainees and later achieved top positions in companies like Coca-Cola, Heineken, Petrol, Kofola, Pernod-Ricard, Leclerc etc.

I also travel a lot, backpacking, as sustainable as possible, also to the more remote places. In 2022, I explored Venice .. Romania .. Bulgaria .. East Turkey. The human perspective, different economic levels of countries, and the problems of sustainability are reflected in the learning materials.

Individual courses

From January - March 2023 I have some free time slots for online learning courses and personal mentoring (perhaps offline if physically close to you).

Focus themes for 2023 are

a) visual merchandising for remarkable product positioning

b) turning why? of your retail organization into a key competitive advantage and creatively pack it for your customers

Suitable for:
- a career change in retail
- specific projects that need some steering & added skills
- adding particular skills and knowledge
- skills development of your team members
- those who wish to provide or expand their own consultancy services.

For whom?

The most successful students are not those who absorb tons of information. My mentoring programmes provide you with feedback, human context, and sharing experience.

We'll develop a learning plan that meets your needs together.

Learning together is more fun and also provides peer feedback. We might create a small learning group if suitable.

How to join?

The personal, individual mentoring programme closed on 31. 12. 2022. However, some possibilities are still open. Contact me via
this form.

How to Win in the Age of Disruption
How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder…
April 6, 2022
Leverage Destination Categories to Increase Store Traffic
The number of store visitors – the footfall in physical stores – is a crucial driver of every retail business.…
March 30, 2022
Retail Innovation: A Thin Line Between Failure and Success
Some (business) tales teach us how to succeed. The tale of JC Penney could be one of those. It has…
March 23, 2022
In-Store Customer Decision Making
Every succesful retailer plays a game with customer decision-making process. Our choice. How we as shoppers find, choose and buy…
March 2, 2022
How To Engage Customers In Retail Stores?
— STORIES MEET AND VIOLATE THE LISTENERS EXPECTATIONS Remember a good crime story, maybe a detective tv series? It goes…
June 4, 2021

In-Store Customer Decision Making

Modes of Shopping Behaviour

A Proper Test For Category Management 2.0

Improve ROI On Your In-Store Merchandising Budget

About me

Individual courses

For whom?

How to join?