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In-Store Customer Decision Making
-Every succesful retail store plays an interactive game with customer decision-making process. The offer must meet the shopper expectations and…
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Modes of Shopping Behaviour
-Our shopping missions are based on shopping goals. For the grocery stores, some regular shopping mission statements we all know…
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A Proper Test For Category Management 2.0
-Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…
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Improve ROI On Your In-Store Merchandising Budget
-THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…
