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Modes of Shopping Behaviour
-As a consultant I usually ask my clients about their customers. “Who are your customers?” It’s not unusual to get…
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A Proper Test For Category Management 2.0
-Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…
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Improve ROI On Your In-Store Merchandising Budget
-THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…