-
FMCG panoga in izdelki
-Zaradi svojih značilnosti, tudi možnosti standardizacije, je blago široke potrošnje, pardon, FMCG, ravno tista skupina izdelkov, ki jo je informacijska tehnologija posvojila za svojega ljubljenčka. Prakse v domačih in multinacionalnih podjetjih se močno razlikujejo.
-
Cut Down Your Assortment Babies!
-In writing one of the adages says: »Kill your babies!« Means you have to relentlessly cut down the particular scenes…
-
Choice – Danger Of Option Paralysis
-Mark Mechelse of the VP Insights has just recently published the Linkedin article Reinventing Retail: Average is Over! Key takeaway:…
-
7 Things We Regularly Do in Supermarkets (as told by the Shopping Carts)
-Picture yourself in the supermarket store. You are approaching a 12-pack of milk or a 24-bottles crate of beer or…
-
Fewer Products More Buys
-We now know – or better, have all the means available to know – that less could be much more,…
-
Colors, fragrances and product positioning
-(from an interview with Radio SLO 1) Question: And every color in stores has its role, isn’t that so? So,…
