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In-Store Customer Decision Making
-Every succesful retail store plays an interactive game with customer decision-making process. The offer must meet the shopper expectations and…
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Cut Down Your Assortment Babies!
-In writing one of the adages says: »Kill your babies!« Means you have to relentlessly cut down the particular scenes…
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Choice – Danger Of Option Paralysis
-Mark Mechelse of the VP Insights has just recently published the Linkedin article Reinventing Retail: Average is Over! Key takeaway:…
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7 Things We Regularly Do in Supermarkets (as told by the Shopping Carts)
-Picture yourself in the supermarket store. You are approaching a 12-pack of milk or a 24-bottles crate of beer or…
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Fewer Products More Buys
-We now know – or better, have all the means available to know – that less could be much more,…
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Colors, fragrances and product positioning
-(from an interview with Radio SLO 1) Question: And every color in stores has its role, isn’t that so? So,…
