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In-Store Customer Decision Making
-Every succesful retail store plays an interactive game with customer decision-making process. The offer must meet the shopper expectations and…
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Category management ne prime več – in sedaj?
-Daljnega 2019. sem na konferenci Prodaja na policah spregovoril o tem, da category management, kakor smo ga poznali v zadnjih…
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Fewer Products More Buys
-We now know – or better, have all the means available to know – that less could be much more,…
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Can Suppliers Become Category Management Partners?
-This article is Part 1 of an excerpt of the presentation prepared for Slovenian annual Sales on Shelves (Prodaja na policah)…
