Workshops

Lighting up the dark woods of innovation – Omnibus Workshop 2020

You can’t see it or even touch it and, yet, it’s the most flexible, the most mobile, the most powerful, the most brilliant of all the assets. An unbeatable link between today and the future.

No other investment can have such a profound impact on any organization.

KNOWLEDGE

High-octane fuel for your retail engine

One from experience … Some really basic projects thrived while huge capital investments sometimes fail completely. The difference between them was knowledge. Not the finite, definite, convergent knowledge taught at MBA’s – but knowledge that awakens creativity, instigates motivation of teams, fires up new approaches to solving problems.

Knowledge as a capability of linking different data for precious insights, awakening creativity and instigating human innate motivation to learn more is the key asset. It powers up your market game and provides a special competitive advantage over the competition! Not only today, but especially for unpredictable tomorrow.

CROP OF OUR WORKSHOPS 2020

From Planograms 1.0 to 2.0

Changed habits of the shoppers call for the refreshment of planogramming.

As a retailer, you’ll learn:

  • how to connect tactical goals with visual cues
  • that your customers are both online and offline living beings
  • to ease up and simplify navigation for POS success (27 seconds, 180 choices!)
  • how to connect planograms to overall store concept
  • to find a balance between depth and width of assortment
  • how to make a place for innovation (leverage A/B testing)

As a supplier, you’ll learn:

  • what makes retailer tick
  • behind-the-scenes of planogramming
  • how to make use of shopping missions
  • how to differentiate in shelf space
  • how to prepare the right price, presentation, package tactics for customers of 2021

Learn more …

Yellow Road – Path to Innovation

How to create new value for your customers but don’t get lost in the chaos of innovation? With the help of ancient fairy tale wisdom. Get help & steering from creative people who learned how to cross the dark woods of innovation for success.

7 flies with one kick:
(1) awake hidden creative forces within the organisation,
(2) build strong teams based on inner motivation,
(3) train creative problem solving,
(4) cut the costs for the expensive outside solutions,
(5) create amazing stories for market differentiation,
(6) build innovation culture to last,
(7) self-actualization of employees.

For: organisations of a different sort.
Giants that’d like to awake the Sleeping beauty – creative potential of their employees.
Manufacturing organisations that need to escape the voracious Monster of price and add value through creative processes.
Small niche players, that need to join ther incredible forces with other dwarves in order to make impact.

First edition of that playful workshop coming soon!

 

Swift Category Management for Physical Stores in Digital Times

12 steps to swift category management ready to answer new habits and leverage the success of physical retail in digital times.

Rigid 8-step process blocks your innovation? Category captains force their decisions? Being captured in a trap of past data without seeing future opportunities?

We can get through it – together.

Starting Autumn 2020.

Learn more …

Combining research, continuous study & extensive work on the projects with different teams, I’ve accumulated unique knowledge about key retail processes.

Then I set myself a bunch of questions like:  If there really is a formula for success (that is usually promised and taught), why isn’t everyone using it? Isn’t the process of shopping also something deep down emotional? What parts of real projects have never been mentioned in presentations and books? How did we actually put knowledge in use?

Based on that, I have conceived and developed workshops on the following key areas of retail success:

Micro Space Planning

Micro Space Planning
(planograms)

Purpose

Planograms as tools for generating sales, eliminating out-of-stocks, optimizing inventory, increasing orderliness of stores and informing decision-making based on analytics.

Special emphasis on leveraging shopper insights from research and best practices.

Contents

planogram benefits *** foundations of visual merchandising (shopper behavior, rules, blocking, tactics, communications) *** shopper behavior, decision-making + in-store research findings *** data collection – space, sales, tactics *** category decision-tree *** data classification and segmentation *** category view *** category analytics *** key reports *** role of own label, smart tactics (upsell) *** proposals for implementation

Macro Space Planning

Macro Space Planning
(Store Layouts)

Purpose

Store space is one of the key assets of every retail organization. Space planning – macroplanning – orders categories and defines space according to sales data, shopper behavior and defined strategic roles of categories. Order of categories directly influences both shopper purchasing behavior and satisfaction. Solid macro-planning connects store area with the retailer‘s brand and provides key competitive advantage.

Workshop includes guided store visit, cases from shopper research and special emphasis on addressing of 10 different shopping missions including the users of smart phones.

Contents

shopper behavior (basics) *** preparing store layouts step-by-step *** category role *** sales to space *** hot spots *** gondola endings and promotional area *** significant elements *** services *** data selection and preparation *** analytics and criteria *** category arrangement *** decision-tree (macro) *** assortment – width, depth, optimization *** own label, SKU image, smart tactics (upsell by positioning) *** basics of store communication *** implementation proposals

Point-Of-Sale Branding

Point Of Sale
Branding

Purpose

Point-Of-Sales provides a key touchpoint between the retailer‘s brand and the customer. With its tangible and intangible elements it provides the „moment of truth“. By managing shopping paths retailer‘s should comply with principles of atmospherics, customer psychology and trends. All this should be solidified with sales data and clear strategy of point-of-sale future development.

Contents

Branding basics*** Store types and formats *** 10 steps of point-of-sales management *** planograms, store layouts and concepts *** shopper in-store behavior *** point-of-sell  *** SWOT analysis – shopper and trends – stages of buying proccess *** store navigation *** simple buying *** best practices *** signage *** design *** analytics *** location and competition *** hot spots *** promotions *** tracking analytics *** communications (color schemes, size of messages, types of messages)

New Product Development

New Product Development

Purpose

Storytelling is one step beyond the current practices. Used properly, it‘s an incredibly efficient tool that relates to customer emotionally and by that engages into the buying process. In the circumstances of customer and increasing digitalization this tool draws a fine line between succesful retailers and all the others.

Some Cases

popular social media influencers in store *** expert testing *** consulting corner *** kids corner *** digital prize games *** exper knowledge as an mobile app …

Neuromarketing

Neuromarketing

Insights