You can’t see it or even touch it and, yet, it’s the most flexible, the most mobile, the most powerful, the most brilliant of all the assets. An unbeatable link between today and the future. Fluid enough to react even in times of huge turmoils, solid enough to provide a steady drive forward.
No other investment can have such a profound impact on any organization.
Question: What is it?
(The answer: Knowledge)
1. Leverages for succesful store spaces from tip to toe
The organization of retail spaces crucially impacts store success. Learn to prepare tactically sophisticated store layouts that connect your retail strategy with customers’ expectations. #leverages are the synthesis of best practices, experience, insights, and our own unique in-store research for successful stores.
We focus on implementing #leverages on a pilot store which will finally serve as a springboard for a successful store chain.
2. Category Management 2.0
Category management is far from dead. It’s still the best framework retail organizations have to capture their offer, tactics, strategy, and shopper psychology under one umbrella. That said, in digital times, category management needs an overhaul to provide business value (less inventory, higher sales, customer satisfaction). Swift category management is the answer. It blends 8-step cat man process with agile principles of the project leading where flexibility is key. It’s necessary to complement past data with innovative offers. Last and not least, shoppers don’t buy categories but solutions to their shopping motives.
3. Store Format Development – From Analysis to Innovation
New store formats are summaries of today’s best practices but also a step into an unknown. On one hand, a good analysis of past data and customer patterns provides a solid ground for creating the right offers. On the other hand, store formats should properly frame the future expectations of the customers. Our workshop combines analytical powers and imagination through the creation of key shopping personas. Step by step your team will come to a pilot store, a great playground for the new store formats of tomorrow.
4. Planograms for Changed Shopper Habits
Online shopping thrives and physical stores need to react. Changed habits of the shoppers call for the refreshment of visual merchandising and planogramming rules and practices. Learn how to simplify navigation, ease up customers’ decision-making and improve tactics for bigger basket size.
5. Find the path to successful innovations
This workshop is an outlier. Innovations are necessary for gaining incremental business value in the fast-changing digital world. But too many innovations get lost in the chaos of creation and imagination. Could the failures of the organizations be reduced or even avoided at all? Yes. With the help of ancient fairy tale wisdom and steering of creative people who innovate on daily basis.
— STORIES MEET AND VIOLATE THE LISTENERS EXPECTATIONS Remember a good crime story, maybe a detective tv series? It goes…
Our shopping missions are based on shopping goals. For the grocery stores, some regular shopping mission statements we all know…
Kako iz poplave današnjih podatkov izvleči uvide, ki kažejo vzorce vedenja kupcev na povsem nov način? Dobavitelj, ki bo k podatkovnim uvidom sistematično pristopil, bo ustvaril veliko konkurenčno prednost. Poleg tega bo izstopil iz rutinskega plačevanja prispevkov in skupaj s trgovcem ustvaril novo vrednost.
Dobavitelji lahko s projekti dodane vrednosti uspešno okrepijo vezi s trgovci. Ključno je prepoznavanje težav trgovcev (pain points) in generiranje podatkovnih uvidov, ki pomagajo razrešiti problem.
(Part of Key Account Management Series, currently in Slovenian language, soon to be translated). Poleg drugih pretresov je za trgovino…
Zaradi svojih značilnosti, tudi možnosti standardizacije, je blago široke potrošnje, pardon, FMCG, ravno tista skupina izdelkov, ki jo je informacijska tehnologija posvojila za svojega ljubljenčka. Prakse v domačih in multinacionalnih podjetjih se močno razlikujejo.
Daljnega 2019. sem na konferenci Prodaja na policah spregovoril o tem, da category management, kakor smo ga poznali v zadnjih…
Floor space management or organization of product categories has a decisive impact on buyer decision-making within the physical stores. Well-organized…
— THE CORE OF RETAIL Let’s start with the most basic question. What is a physical store? A possible answer:…
Inventory levels should reflect customer shopping behaviour and expectations. The article shows how a retailer can leverage tactical shelf space allocation for lower inventory levels and higher retail sales. Recent remodeling supports our hypotheses which are part of the Omnibus #leverages space management system.
The way retailers organize and arrange product categories within their floor space strongly impacts customer shopping behaviour. Different in-store research…
To every thing there is a season and a time to every purpose under the heaven. Time to compete. Time…