Workshops

Workshops and business simulations

You can’t see it or even touch it and, yet, it’s the most adjustable, the most powerful, the most brilliant of all the assets. No other investment can have such a profound impact on any organisation. The knowledge.

Drive your retail engine

I’ve seen

projects fueled by huge capital investments

(hardware, software) that failed due to one simple fact – insufficient knowledge of the people involved.

And I’ve seen

really basic projects
that thrived

– because the people involved, the staff, the participants had direct access to knowledge and know-how

By
gaining
knowledge …

Knowledge is the key asset
that ensures you not only a basic capability to play a good game
but also a competitive advantage over
the competition!

THE PROCESS

After we do the beginning initial assessment interview,
we’ll define the key skills and learning areas suitable
for your company.

After successfully finishing the tests, the participants gain an assessment with recommendations for further improvement and a certificate of knowledge elaborated.

Throughout my career – combining research, continuous study & extensive work on the projects with different teams, I’ve accumulated unique knowledge about key retail processes.

Based on that, I have conceived and developed workshops on the following key areas of retail success:

Micro Space Planning

Micro Space Planning
(planograms)

Purpose

Planograms as tools for generating sales, eliminating out-of-stocks, optimizing inventory, increasing orderliness of stores and informing decision-making based on analytics.

Special emphasis on leveraging shopper insights from research and best practices.

Contents

planogram benefits *** foundations of visual merchandising (shopper behavior, rules, blocking, tactics, communications) *** shopper behavior, decision-making + in-store research findings *** data collection – space, sales, tactics *** category decision-tree *** data classification and segmentation *** category view *** category analytics *** key reports *** role of own label, smart tactics (upsell) *** proposals for implementation

Macro Space Planning

Macro Space Planning
(Store Layouts)

Purpose

Store space is one of the key assets of every retail organization. Space planning – macroplanning – orders categories and defines space according to sales data, shopper behavior and defined strategic roles of categories. Order of categories directly influences both shopper purchasing behavior and satisfaction. Solid macro-planning connects store area with the retailer‘s brand and provides key competitive advantage.

Workshop includes guided store visit, cases from shopper research and special emphasis on addressing of 10 different shopping missions including the users of smart phones.

Contents

shopper behavior (basics) *** preparing store layouts step-by-step *** category role *** sales to space *** hot spots *** gondola endings and promotional area *** significant elements *** services *** data selection and preparation *** analytics and criteria *** category arrangement *** decision-tree (macro) *** assortment – width, depth, optimization *** own label, SKU image, smart tactics (upsell by positioning) *** basics of store communication *** implementation proposals

Point-Of-Sale Branding

Point Of Sale
Branding

Purpose

Point-Of-Sales provides a key touchpoint between the retailer‘s brand and the customer. With its tangible and intangible elements it provides the „moment of truth“. By managing shopping paths retailer‘s should comply with principles of atmospherics, customer psychology and trends. All this should be solidified with sales data and clear strategy of point-of-sale future development.

Contents

Branding basics*** Store types and formats *** 10 steps of point-of-sales management *** planograms, store layouts and concepts *** shopper in-store behavior *** point-of-sell  *** SWOT analysis – shopper and trends – stages of buying proccess *** store navigation *** simple buying *** best practices *** signage *** design *** analytics *** location and competition *** hot spots *** promotions *** tracking analytics *** communications (color schemes, size of messages, types of messages)

New Product Development

New Product Development

Purpose

Storytelling is one step beyond the current practices. Used properly, it‘s an incredibly efficient tool that relates to customer emotionally and by that engages into the buying process. In the circumstances of customer and increasing digitalization this tool draws a fine line between succesful retailers and all the others.

Some Cases

popular social media influencers in store *** expert testing *** consulting corner *** kids corner *** digital prize games *** exper knowledge as an mobile app …

Neuromarketing

Neuromarketing

BUSINESS SIMULATIONS

WHY A SIMULATION?
The simulation program encourages participants to think strategically, to use their creativity and different analytical approaches, techniques of market research, category management, to measure the effectiveness of promotions and a variety of operational skills to consider in their decision making.

LEARNING KEYS.
The program is focused on learning, practice and test concepts of strategic marketing applied to the retail business (strategy and execution, market analysis and segmentation, category management and operation of the stores).

LEADERSHIP AND TEAMWORK.
An enriching experience teamwork where participants fight for their ideas while listening and responding to the ideas of his colleagues.

Got a retail challenge?
Big or small, doesn’t matter. Please share. I’ll be glad to give you my opinion. If it seems of value, we can then find the right solution for the particular challenge.

Insights