You can’t see it or even touch it and, yet, it’s the most flexible, the most mobile, the most powerful, the most brilliant of all the assets. No other investment can have such a profound impact on any organisation.
High-octane fuel for your retail engine
One from experience …
Projects fueled by huge capital investments (hardware, software)
failed due to one simple fact – lacking knowledge of the people involved.
Really basic projects
– because the people had motivation with direct access to knowledge and know-how
It’s a situation that could be changed …
By knowledge. The key asset
that ensures a basic capability to play a good game
and provides a competitive advantage over
Together with you, we’ll start by listening and asking questions to establish the situation. Following an initial assessment interview,
we’ll define the key skills and learning areas suitable
for solving your particular situation.
After successfully finishing the tests, the participants gain an assessment with recommendations for further improvement and a certificate of knowledge elaborated.
Combining research, continuous study & extensive work on the projects with different teams, I’ve accumulated unique knowledge about key retail processes.
Based on that, I have conceived and developed workshops on the following key areas of retail success:
Micro Space Planning
Planograms as tools for generating sales, eliminating out-of-stocks, optimizing inventory, increasing orderliness of stores and informing decision-making based on analytics.
Special emphasis on leveraging shopper insights from research and best practices.
planogram benefits *** foundations of visual merchandising (shopper behavior, rules, blocking, tactics, communications) *** shopper behavior, decision-making + in-store research findings *** data collection – space, sales, tactics *** category decision-tree *** data classification and segmentation *** category view *** category analytics *** key reports *** role of own label, smart tactics (upsell) *** proposals for implementation
Macro Space Planning
Store space is one of the key assets of every retail organization. Space planning – macroplanning – orders categories and defines space according to sales data, shopper behavior and defined strategic roles of categories. Order of categories directly influences both shopper purchasing behavior and satisfaction. Solid macro-planning connects store area with the retailer‘s brand and provides key competitive advantage.
Workshop includes guided store visit, cases from shopper research and special emphasis on addressing of 10 different shopping missions including the users of smart phones.
shopper behavior (basics) *** preparing store layouts step-by-step *** category role *** sales to space *** hot spots *** gondola endings and promotional area *** significant elements *** services *** data selection and preparation *** analytics and criteria *** category arrangement *** decision-tree (macro) *** assortment – width, depth, optimization *** own label, SKU image, smart tactics (upsell by positioning) *** basics of store communication *** implementation proposals
Point Of Sale
Point-Of-Sales provides a key touchpoint between the retailer‘s brand and the customer. With its tangible and intangible elements it provides the „moment of truth“. By managing shopping paths retailer‘s should comply with principles of atmospherics, customer psychology and trends. All this should be solidified with sales data and clear strategy of point-of-sale future development.
Branding basics*** Store types and formats *** 10 steps of point-of-sales management *** planograms, store layouts and concepts *** shopper in-store behavior *** point-of-sell *** SWOT analysis – shopper and trends – stages of buying proccess *** store navigation *** simple buying *** best practices *** signage *** design *** analytics *** location and competition *** hot spots *** promotions *** tracking analytics *** communications (color schemes, size of messages, types of messages)
New Product Development
Storytelling is one step beyond the current practices. Used properly, it‘s an incredibly efficient tool that relates to customer emotionally and by that engages into the buying process. In the circumstances of customer and increasing digitalization this tool draws a fine line between succesful retailers and all the others.
popular social media influencers in store *** expert testing *** consulting corner *** kids corner *** digital prize games *** exper knowledge as an mobile app …
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