About Us

Omnibus

Helping partners to inspire their buyers with remarkable & convincing products.

THE WHY

Why Omnibus?

Before kicking-off Omnibus, I’ve earned a professional mileage in big retail systems. One giant multinational supplier (Coca-Cola), one regional convenience store leader (Petrol). Lots of category management projects & store remodellings & new format development.

20 years ago some changes were already in the air. Internet was waiting to explode, while within retail Category Management was the buzzword of the day. The computer-aided tools began to reshape the nature of retail. As might be obvious in the time of a change, some paths were well-trodden while others where waiting for us to discover.

I learned a lot and also taught a lot, had access to the best practices and also contributed to some of the pioneering projects in the region (introduced first computer-aided planograms in the region).

Then came the New Millenium and the digital explosion.

The economic crisis at the end of its first decade showed things shouldn’t be taken for granted anymore. With new tools available, digital world seamlessly blending with physical, omnichannel retail and shoppers perception changing right in front of our eyes (not to mention a little virus that changed it all).

Omnibus serves as a response to that. Flexible team, provem methodology and package of products to help retailers and suppliers of all sizes to sail succesfully in the sea of change.

Omnibus stands for building bridges between:

  • the Big & the small data
  • insightful analysis & creative synthesis
  • off-line & on-line
  • thriving startup energy & gathered knowledge of traditional players
  • measurable KPI’s & hidden power of people

Providing consulting services, actionable data insights and workshops to empower our partners products that bring special value to their customers.

Just connect with me via Linkedin (please also share the way you find me, thanks).

 

HOW MANY PEOPLE WORK AT OMNIBUS?

Omnibus is propelled by a central idea:
to provide our partners with the most flexible & valuable asset for succesful sailing in sea of change – knowledge.

As such it is a project-based company. We scale the team according to the scope of the challenge. This gives us flexibility for the fast-changing world.

With this approach we could manage the unusual:

But this scalability sure doesn’t mean that we don’t work with our proven partners. When we find someone suitable we try to stick with them and maintain a long-term commitment.

YES, SOME THINGS ARE BETTER THAN OTHERS

Areas of special interest

– cracking hard retail cases
– providing special shopper insights
– increasing ROI on promotions
– helping KAM departments to get out of the rebates game
– researching how & why people buy to inform planograms, store layouts, product positioning
– smart assortment optimization by using clustering and patterns recognition
– pricing models in connection to smart labels
– promoting and standing behind organic producers and initiatives
– business storytelling
– connecting startups with traditional players

THE OMNIBUS PRINCIPLES

  • Simplify but don’t shortcut!
  • If the two comparable options have the same financial potential, the one that’s more sustainable and friendly to environment and the whole ecosystem should always be embraced
  • Have you really made everything for sustainable option to get the same opportunity as the more invasive option?
  • Quick wins are okay because they gain momentum for long-term projects, but shouldn’t be the final measure of it all
  • Startup solutions are a promising opportunity to enliven traditional retail approaches. They might bring fresh blood which is so very necessary.
  • Embrace new technologies – but don’t forget that the final end is to satisfy the human needs.
  • Leave the monotonous work to robots and artificial intelligence. But don’t forget this should mean more time for creative and imaginative retail solutions!
  • Research should be an adventure into unknown, othervise it isn’t research just data collecting and interpreting
  • In the end, it’s the customer, the human being, that decides whether to choose something or not
  • The well established processes shouldn’t blind us for the basic stuff itself.
  • Simplify. Don’t add complication to the already complex retail world.

In short:
Got a retail challenge that has something to do with customers? Big or small – it doesn’t matter. I am here to help you.

Cases