And now a bit of the boring stuff. About me … Simon Hernaus, the founder and initiator of Omnibus.
Conducted first planogram and category management projects for Coca-Cola in the region. So I’ve learned from firsthand experience: how to make a first step in the complex projects, how to collect data, choose the right metrics, include shopper behavior, comply with KAM department objectives and also pitch the projects with the retail clients. Not to mention tactical product positioning.
With one of the initial retail clients, we started building on and around first planograms. We ended up with a full cat man department and over 200 category management projects. The success of the projects? Value, volume, incidence, traffic, amount? Yes, all measured. But the most sustainable metrics is the ability to maintain long-turn relationships and regularly create new business value.
Developed modular store layouts for a major convenience store retailer (400 stores). So I’m convinced I know a thing or two about analysis, assortment, sales to space, promotional areas and customer traffic flows – not to mention steering the process towards a solution. Ask me what “every store is a story” means, I’ll be glad to share with you.
Advising Management Boards of CPG companies and retailers on how to unlock customer behavior to achieve their goals (using eye-tracking & loyalty card mining & RFID technology & other measurement tools – neuromarketing techniques included).
As a published (and nationally awarded) book author, I am devoted to creating compelling content. No, stories are not for kids only. Storytelling is a precious tool in the fact-based environment also! Remember, even stores are stories and brands are deeply rooted emotions – when they are good (and they should be!).
Conducting advanced research projects to decypher shopper behavior. I like to involve challenging technologies that can provide clear & simple & actionable insights.
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