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#vzvodi za prepričljive prodajne prostore
-PROSTORSKI VZVODI ZA PREPRIČLJIVE IN USPEŠNE PRODAJNE PROSTORE Uspešno upravljanje s prodajnim prostorom je eden od ključev uspeha vsakega prodajnega…
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Generacije – povezane inovacije in optimizacije
-Letnik 1974. Večno mlad. Golf. Zgornji slajd je vzet iz Omnibus predavanja na temo razvoja novih produktov za množično uporabo.…
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Category management ne prime več – in sedaj?
-Lani sem na konferenci Prodaja na policah spregovoril o tem, da category management, kakor smo ga poznali v zadnjih tridesetih…
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Okretni category management – Cat Man 2.0
-Category management je v 1990. postal sijoča zvezda na področju trgovine. Trgovec, ki je želel z enim zamahom izboljšati učinek…
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Pilot Store As a Leverage for Efficient Space Management
-What is efficient store space management? Books and countless presentations in the retail environment have been written about this. Let’s…
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Cut Down Your Assortment Babies!
-In writing one of the adages says: »Kill your babies!« Means you have to relentlessly cut down the particular scenes…
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27 Secs But – Oh, So Many – Options
-Last year the Omnibus team has done the unique research. By using RFID technology we – anonymously, of course! -…
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Improve ROI On Your In-Store Merchandising Budget
-THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…
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Retailing as Evoking Emotions?
-Retailing as Evoking Emotions? A politician, a rock and roll band or a stage performer – they all must evoke…
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Choice – Danger Of Option Paralysis
-Mark Mechelse of the VP Insights has just recently published the Linkedin article Reinventing Retail: Average is Over! Key takeaway:…
