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Remarkable Retail: Winning Strategies for the Age of Disruption
-How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder than before? The customers are pulling options away from the retailers and this book serves as a roadmap for survival in the pull economy. Remarkable Retail – review of a book by consultant, strategist, speaker Steve Dennis.
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In-Store Customer Decision Making
-Customer decision tree is a powerful tool for retailers. It allows them to better understand customer behaviour and optimize the shopping experience. Machine learning can inform the proccess with striking new capacities, but there is also a trap. Past data must be complemented with creative insights.
By combining machine learning with creative input, retailers can reach new levels of assortment optimizations, store layouts innovation and overall customer satisfaction. -
A Proper Test For Category Management 2.0
-Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…
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Improve ROI On Your In-Store Merchandising Budget
-THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…
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Fewer Products More Buys
-We now know – or better, have all the means available to know – that less could be much more,…
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Colors, fragrances and product positioning
-(from an interview with Radio SLO 1) Question: And every color in stores has its role, isn’t that so? So,…
