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Moč prodajne strategije v trgovini
-Mali pastirček je svoje ovce varoval s fračo, ki jo je spravljal v malho. Toda v pokrajino je prišla vojska,…
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Destinacijske kategorije
-Predpostavimo najprej, da imamo dva kupca – kupec A živi v bližini trgovine A, kupcu B pa je najbližja trgovina…
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SWOT analysis
-Some things are so powerfully simple that they just persistently stay around. Like noughts & droughts. Or SWOT – a…
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27 Secs But – Oh, So Many – Options
-Last year the Omnibus team has done the unique research. By using RFID technology we – anonymously, of course! -…
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A Proper Test For Category Management 2.0
-Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…
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Dunnhumby – The Wizard from the Tesco’s Data Mountain
-Dunnhumby – The Wizard from the Tesco’s Data Mountain…
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Improve ROI On Your In-Store Merchandising Budget
-THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…
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Retailing as Evoking Emotions?
-Retailing as Evoking Emotions? A politician, a rock and roll band or a stage performer – they all must evoke…
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Nakupne misije
-Okej, vsi vemo, da moramo poznati svoje kupce. Zato jih segmentiramo. Toda pregledane množice podatkov včasih – kar pogosto, prepogosto…
