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The Thin Line to Retail Success: Insights from AI Expert
-In today’s competitive landscape, AI presents an opportunity as much as a pitfall for any physical retailer. In this part…
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10 Communication Strategies for Sustainable Brands
-Environmentally friendly brands need to find communication messages that justify a higher price than the “dirty” global brands of misleading competitors. The article lists 10 succesful marketing communication strategies independent brands can use for their differentiation. Sometimes innovative and creative communications overcome the huge promotional budgets.
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Remarkable Retail: Winning Strategies for the Age of Disruption
-How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder than before? The customers are pulling options away from the retailers and this book serves as a roadmap for survival in the pull economy. Remarkable Retail – review of a book by consultant, strategist, speaker Steve Dennis.
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Leverage Destination Categories to Increase Store Traffic
-The number of store visitors – the footfall in physical stores – is a crucial success driver of every retail…
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In-Store Customer Decision Making
-Customer decision tree is a powerful tool for retailers. It allows them to better understand customer behaviour and optimize the shopping experience. Machine learning can inform the proccess with striking new capacities, but there is also a trap. Past data must be complemented with creative insights.
By combining machine learning with creative input, retailers can reach new levels of assortment optimizations, store layouts innovation and overall customer satisfaction. -
How To Engage Customers In Retail Stores?
-— STORIES MEET AND VIOLATE THE LISTENERS EXPECTATIONS Remember a good crime story, maybe a detective tv series? It goes…
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Modes of Shopping Behaviour
-As a consultant I usually ask my clients about their customers. “Who are your customers?” It’s not unusual to get…
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Successful Retail Store Spaces In 5 Steps
-FIRST PUBLISHED: MAR 17, 2021 — LATEST MAJOR UPDATE: MAY 15, 2023 Floor space management or organization of product categories…
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Planograms Meet Inventory Management
-— THE CORE OF RETAIL Let’s start with the most basic question. What is a physical store? A possible answer:…
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Decrease Inventory Level by 50%, Increase Store Sales & Profitability
-Inventory levels should reflect customer shopping behaviour and expectations. The article shows how a retailer can leverage tactical shelf space allocation for lower inventory levels and higher retail sales. Recent remodeling supports our hypotheses which are part of the Omnibus #leverages space management system.
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Efficient Retail Floor Space Management 2.0 (Macroplanning)
-The way retailers organize and arrange product categories within their floor space crucially impacts customer shopping behaviour.
In 2022, a commisioned project gave us opportunity to test bolder hypotheses for store layouts. We combined data science & workshops specially designed for store remodeling.
Result? The pilot grocery store became the most rapidly growing grocery store in the whole network of our partner retailer.
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No Time for Business Strategy
-To every thing there is a season and a time to every purpose under the heaven. Time to compete. Time…
