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Leverage Destination Categories to Increase Store Traffic
-The number of store visitors – the footfall in physical stores – is a crucial success driver of every retail…
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A Proper Test For Category Management 2.0
-Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…
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Improve ROI On Your In-Store Merchandising Budget
-THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…
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Retailing as Evoking Emotions?
-Retailing as Evoking Emotions? A politician, a rock and roll band or a stage performer – they all must evoke…
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Choice – Danger Of Option Paralysis
-Mark Mechelse of the VP Insights has just recently published the Linkedin article Reinventing Retail: Average is Over! Key takeaway:…
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Old and New Pricing Models
-A solid pricing strategy is a key lever to any successful (retail) business. Currently, the retail pricing models are still…
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Challenge For The Marketers
-“© Raimond Spekking / CC BY-SA 4.0 (via Wikimedia Commons)” Imagine the situation. All these girls want to win the…
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Nakupne misije
-Okej, vsi vemo, da moramo poznati svoje kupce. Zato jih segmentiramo. Toda pregledane množice podatkov včasih – kar pogosto, prepogosto…
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Reshaping of the Retail Landscape
-WHAT’S EXCITING IN THE CRISIS All the negative aspects of the crisis aside, we shouldn’t miss some exciting moments of…
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Colors, fragrances and product positioning
-(from an interview with Radio SLO 1) Question: And every color in stores has its role, isn’t that so? So,…
