Posts tagged with ‘marketing’

  • Differentiation

    10 Communication Strategies for Sustainable Brands

    - by Omnibus

    Environmentally friendly brands need to find communication messages that justify a higher price than the “dirty” global brands of misleading competitors. The article lists 10 succesful marketing communication strategies independent brands can use for their differentiation. Sometimes innovative and creative communications overcome the huge promotional budgets.

  • Strategy

    Challenge For The Marketers

    - by Omnibus

    “© Raimond Spekking / CC BY-SA 4.0 (via Wikimedia Commons)” Imagine the situation. All these girls want to win the…