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In-Store Customer Decision Making
-Customer decision tree is a powerful tool for retailers. It allows them to better understand customer behaviour and optimize the shopping experience. Machine learning can inform the proccess with striking new capacities, but there is also a trap. Past data must be complemented with creative insights.
By combining machine learning with creative input, retailers can reach new levels of assortment optimizations, store layouts innovation and overall customer satisfaction.Read more128 -
How To Engage Customers In Retail Stores?
-— STORIES MEET AND VIOLATE THE LISTENERS EXPECTATIONS Remember a good crime story, maybe a detective tv series? It goes…
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Modes of Shopping Behaviour
-As a consultant I usually ask my clients about their customers. “Who are your customers?” It’s not unusual to get…
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Decrease Inventory Level by 50%, Increase Store Sales & Profitability
-Inventory levels should reflect customer shopping behaviour and expectations. The article shows how a retailer can leverage tactical shelf space allocation for lower inventory levels and higher retail sales. Recent remodeling supports our hypotheses which are part of the Omnibus #leverages space management system.
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Efficient Retail Floor Space Management 2.0 (Macroplanning)
-The way retailers organize and arrange product categories within their floor space crucially impacts customer shopping behaviour.
In 2022, a commisioned project gave us opportunity to test bolder hypotheses for store layouts. We combined data science & workshops specially designed for store remodeling.
Result? The pilot grocery store became the most rapidly growing grocery store in the whole network of our partner retailer.
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27 Secs But – Oh, So Many – Options
-Last year the Omnibus team has done the unique research. By using RFID technology we – anonymously, of course! -…
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A Proper Test For Category Management 2.0
-Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…
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Improve ROI On Your In-Store Merchandising Budget
-THE COMMUNICATION NOISE While a typical grocery supermarket at any given moment holds up to 50.000 different products, a typical…
