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Leverage Destination Categories to Increase Store Traffic
-The number of store visitors – the footfall in physical stores – is a crucial driver of every retail business.…
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Category management ne prime več – in sedaj?
-Daljnega 2019. sem na konferenci Prodaja na policah spregovoril o tem, da category management, kakor smo ga poznali v zadnjih…
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#vzvodi za prepričljive prodajne prostore
-PROSTORSKI VZVODI ZA PREPRIČLJIVE IN USPEŠNE PRODAJNE PROSTORE Uspešno upravljanje s prodajnim prostorom je eden od ključev uspeha vsakega prodajnega…
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Generacije – povezane inovacije in optimizacije
-Letnik 1974. Večno mlad. Golf. Zgornji slajd je vzet iz Omnibus predavanja na temo razvoja novih produktov za množično uporabo.…
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Category management ne prime več – in sedaj?
-Lani sem na konferenci Prodaja na policah spregovoril o tem, da category management, kakor smo ga poznali v zadnjih tridesetih…
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Okretni category management – Cat Man 2.0
-Category management je v 1990. postal sijoča zvezda na področju trgovine. Trgovec, ki je želel z enim zamahom izboljšati učinek…
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SWOT Analysis – A Springboard for Succesful Projects
-Some things are so simple, yet efficient that they are destined to stay around. Like the game of noughts &…
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A Proper Test For Category Management 2.0
-Imagine tens of thousands of elements with different features. How do you manage and organize them? Especially, when the sets…
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Fewer Products More Buys
-We now know – or better, have all the means available to know – that less could be much more,…
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Can Suppliers Become Category Management Partners?
-This article is Part 1 of an excerpt of the presentation prepared for Slovenian annual Sales on Shelves (Prodaja na policah)…
