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The Thin Line to Retail Success: Insights from AI Expert
-In today’s competitive landscape, AI presents an opportunity as much as a pitfall for any physical retailer. In this part…
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Leverage Destination Categories to Increase Store Traffic
-The number of store visitors – the footfall in physical stores – is a crucial success driver of every retail…
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How To Engage Customers In Retail Stores?
-— STORIES MEET AND VIOLATE THE LISTENERS EXPECTATIONS Remember a good crime story, maybe a detective tv series? It goes…
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Modes of Shopping Behaviour
-As a consultant I usually ask my clients about their customers. “Who are your customers?” It’s not unusual to get…
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Moč prodajne strategije v trgovini
-Mali pastirček je svoje ovce varoval s fračo, ki jo je spravljal v malho. Toda v pokrajino je prišla vojska,…
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Inovacije med rdečimi in modrimi oceani – primer Lego
-Zakaj bi se borili v zmešani konkurenčni borbi in do zadnje kaplje krvi spuščali cene in klestili stroške, ko pa…
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SWOT Analysis – A Springboard for Succesful Projects
-Some things are so simple, yet efficient that they are destined to stay around. Like the game of noughts &…
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Dunnhumby – The Wizard from the Tesco’s Data Mountain
-Dunnhumby – The Wizard from the Tesco’s Data Mountain…
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Coffee that lasts over time
-The article in the Slovenian newspaper Delo can be consummated in a relaxing atmosphere while sipping strong, black coffee. Namely,…
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Data -> Actionable Insights -> Aha! Insights
-It’s the time of the metrics. We can measure virtually anything. As in business so in football. INTRO So let’s…
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Actionable Insights – Fuel For Business Value
-Q: How would you describe the true insight that market research should provide? A: In the customer-centric environment insights should…
