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Moč prodajne strategije v trgovini
-Mali pastirček je svoje ovce varoval s fračo, ki jo je spravljal v malho. Toda v pokrajino je prišla vojska,…
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Inovacije med rdečimi in modrimi oceani – primer Lego
-Zakaj bi se borili v zmešani konkurenčni borbi in do zadnje kaplje krvi spuščali cene in klestili stroške, ko pa…
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Destinacijske kategorije
-Predpostavimo najprej, da imamo dva kupca – kupec A živi v bližini trgovine A, kupcu B pa je najbližja trgovina…
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SWOT analysis
-Some things are so powerfully simple that they just persistently stay around. Like noughts & droughts. Or SWOT – a…
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Dunnhumby – The Wizard from the Tesco’s Data Mountain
-Dunnhumby – The Wizard from the Tesco’s Data Mountain…
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Coffee that lasts over time
-The article in the Slovenian newspaper Delo can be consummated in a relaxing atmosphere while sipping strong, black coffee. Namely,…
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Data -> Actionable Insights -> Aha! Insights
-It’s the time of the metrics. We can measure virtually anything. As in business so in football. INTRO So let’s…
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Actionable Insights – Fuel For Business Value
-Q: How would you describe the true insight that market research should provide? A: In the customer-centric environment insights should…
