{"id":25269,"date":"2026-10-22T14:33:47","date_gmt":"2026-10-22T14:33:47","guid":{"rendered":"https:\/\/www.omnibus.si\/?p=25269"},"modified":"2026-10-24T11:37:21","modified_gmt":"2026-10-24T11:37:21","slug":"ko-je-5-600-koliko-izdelkov-kupec-res-potrebuje","status":"publish","type":"post","link":"https:\/\/www.omnibus.si\/sl\/ko-je-5-600-koliko-izdelkov-kupec-res-potrebuje\/","title":{"rendered":"Ko je 5 > 600. Koliko izdelkov kupec res potrebuje?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25269\" class=\"elementor elementor-25269\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a960426 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a960426\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c6d8ca7\" data-id=\"2c6d8ca7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-636b03cc elementor-widget elementor-widget-heading\" data-id=\"636b03cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">INSIGHTS \u00b7 PRIMER 5\/600<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea685cf elementor-widget elementor-widget-text-editor\" data-id=\"4ea685cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po predavanju na konferenci Prodaja na policah sem v pogovorih pogosto sli\u0161al stavek: \u00bbTudi mi kr\u010dimo asortiman.\u00ab Ali pa: \u00bbZavedamo se, da imamo v portfelju izdelkov preve\u010d.\u00ab V \u010dasih, ko diskonterji tudi v Sloveniji nezadr\u017eno napredujejo, je to razumljivo. <br \/>Pa vendar: rezanje asortimana ima smisel le, \u010de omogo\u010di razmah ohranjenim izdelkom. In \u010de sprosti prostor za nove uspe\u0161ne izdelke.\u00a0<br \/>Rezanje asortimana ni kon\u010dni cilj, marve\u010d vzvod za dosego pravega cilja &#8211; fajn ponudbe, h kateri se kupci radi vra\u010dajo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b103acd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b103acd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-642c11f\" data-id=\"642c11f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25fa9fd0 elementor-widget elementor-widget-heading\" data-id=\"25fa9fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zakaj prodaja pada?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a6021 elementor-widget elementor-widget-text-editor\" data-id=\"16a6021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-01-%C2%B7-Zakaj-prodaja-pada.png\" alt=\"Sortimana pregled blagovne skupine: vrednostna prodaja \u22127,3 %, Pareto krivulja in koncentracija prodaje\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75963572 elementor-widget elementor-widget-text-editor\" data-id=\"75963572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primer je iz resni\u010dne trgovine. Supermarket, sezonska blagovna skupina, 1.259 izdelkov s prodajo. Vrednostna prodaja v zadnjih dvanajstih mesecih: \u22127,3 %.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318ed3e2 elementor-widget elementor-widget-text-editor\" data-id=\"318ed3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na tak\u0161en signal ima vsaka organizacija pripravljen odgovor: akcija, ni\u017eja cena, nov dobavitelj. Ali, v zadnjem \u010dasu vse pogosteje, kraj\u0161i asortiman. Mi smo najprej pogledali, kako je blagovna skupina sploh zgrajena.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e43d32e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e43d32e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33eac97\" data-id=\"33eac97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c7503c elementor-widget elementor-widget-heading\" data-id=\"31c7503c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pet hitov in 600 izdelkov v repu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cf7bed elementor-widget elementor-widget-text-editor\" data-id=\"10cf7bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-02-%C2%B7-AHA-uvid.png\" alt=\"AHA uvid: pet hitov proti 600 izdelkom dolgega repa\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb12d68 elementor-widget elementor-widget-text-editor\" data-id=\"3eb12d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pet najbolje prodajanih izdelkov proda pribli\u017eno toliko kot 600 naj\u0161ibkej\u0161ih skupaj. En hit v povpre\u010dju proda toliko kot okoli 115 izdelkov iz repa. Spodnjih 30 % izdelkov prinese le 6,2 % koli\u010dinske prodaje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329491cf elementor-widget elementor-widget-text-editor\" data-id=\"329491cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To je uvid, ki deluje kot klju\u010d. Z njim odkrijemo skriti potencial za rast kategorije. Ni pa \u0161e odgovor na vpra\u0161anje, zakaj prodaja pada. Pove, kako je kategorija zgrajena, ne pa, kaj z njo narediti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5748d4ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5748d4ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c291b0f\" data-id=\"4c291b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d24be elementor-widget elementor-widget-heading\" data-id=\"18d24be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prvi refleks: odre\u017eimo rep?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b38560 elementor-widget elementor-widget-text-editor\" data-id=\"9b38560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-03-%C2%B7-Pareto-rez.png\" alt=\"Pareto krivulja, ki jo \u0161karje prere\u017eejo; iz odrezanega repa padajo relevantni izdelki\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b53b72b elementor-widget elementor-widget-text-editor\" data-id=\"6b53b72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ob tak\u0161ni sliki ima skoraj vsak isti refleks. Pareto pravi, da rep ne dela, torej ga odre\u017eemo. V asortimanu je to, kar je zni\u017eanje cene v prodaji: hitro, preizku\u0161eno in pogosto predpisano na slepo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7415ad elementor-widget elementor-widget-text-editor\" data-id=\"7d7415ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rez na slepo ima ceno, ki je v tabeli ne vidimo. V repu so tudi izdelki, zaradi katerih kupec pride ravno k vam. Ko jih odre\u017eemo, jih ne pogre\u0161a tabela. Pogre\u0161a jih kupec.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54082dcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54082dcb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0e3621\" data-id=\"e0e3621\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2288edca elementor-widget elementor-widget-heading\" data-id=\"2288edca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kje se skriva potencial?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622540c7 elementor-widget elementor-widget-text-editor\" data-id=\"622540c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-04-%C2%B7-Trije-pogledi.png\" alt=\"Trije pogledi, ena diagnoza: podatki, trgovina skozi o\u010di kupca in odlo\u010danje kupca\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c81aa55 elementor-widget elementor-widget-text-editor\" data-id=\"1c81aa55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zato smo podatke postavili ob dva druga pogleda. Trgovina skozi o\u010di kupca je pokazala<br>a) raz\u0161irjeno ponudbo z izrazito slabo rotacijo, zapra\u0161en rep kategorije (in to zapra\u0161en dobesedno),<br>b) hit izdelke na napa\u010dnem mestu,<br>c) slabo vidnost v \u010dasu glavne sezone, ko je prodaja kategorije generirala ve\u010dino prometa.<br>Seveda pa se kupec v tej kategoriji ne odlo\u010da s seznama, marve\u010d ob pogledu na polico, in sicer najve\u010d v kratkem sezonskem vrhu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3520c971 elementor-widget elementor-widget-text-editor\" data-id=\"3520c971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u0160ele povezani so trije pogledi pokazali pravi problem: hiti so bili nevidni ravno takrat, ko jih je kupec iskal. Problem, ki ga je vredno najprej re\u0161iti.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbb7399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbb7399\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f9fc6c0\" data-id=\"2f9fc6c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a446f57 elementor-widget elementor-widget-heading\" data-id=\"3a446f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj smo predlagali temu trgovcu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdc7ab elementor-widget elementor-widget-text-editor\" data-id=\"7bdc7ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-05-%C2%B7-Stirje-vzvodi.png\" alt=\"\u0160tirje usklajeni vzvodi: kraj\u0161i rep, \u0161ir\u0161i heroji, protokol odprodaje, sezonska izpostavitev\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9a267b elementor-widget elementor-widget-text-editor\" data-id=\"5c9a267b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ne enega ukrepa, ampak sklop \u0161tirih usklajenih vzvodov. Kraj\u0161i rep sprosti prostor. \u0160ir\u0161i heroji ga zapolnijo: ve\u010d prostora, dvojna lokacija, zanesljiva zaloga. Protokol odprodaje z jasnimi koraki poskrbi, da po koncu sezone ne ostane zaloga. Sezonska izpostavitev pa naredi hite vidne takrat, ko je prilo\u017enost najve\u010dja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d997fd elementor-widget elementor-widget-text-editor\" data-id=\"16d997fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vsak vzvod samostojno bi bil polovi\u010den. Rez brez okrepljenih herojev le izprazni polico. Heroji brez sezone ostanejo neopa\u017eeni. \u0160ele povezani ukrepi premaknejo kategorijo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61543a7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61543a7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d586759\" data-id=\"2d586759\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61751138 elementor-widget elementor-widget-heading\" data-id=\"61751138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj se je zgodilo po preureditvi?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d193c54 elementor-widget elementor-widget-text-editor\" data-id=\"2d193c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-06-%C2%B7-Rezultat.png\" alt=\"Rezultati: manj artiklov, manj zaloge, ve\u010d prodaje\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdce8e9 elementor-widget elementor-widget-text-editor\" data-id=\"1bdce8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Manj artiklov, manj zaloge, ve\u010d prodaje. S 40 % manj artiklov je prodaja zrasla za 10,4 %. Prodaja na artikel se je pove\u010dala za 84 %, zaloga se je zmanj\u0161ala za 70 %.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29fd1bca elementor-widget elementor-widget-text-editor\" data-id=\"29fd1bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rezultat je pomemben, vendar recept ni univerzalen. V tem pilotu je sklop odlo\u010ditev deloval, saj je bil prilagojen vlogi konkretne kategorije pri tem trgovcu. Tudi nizka stopnja za\u010detne urejenosti je pomagala (\u00bbzapra\u0161enost\u00ab). Prav zato je naslednje vpra\u0161anje pomembnej\u0161e od rezultata:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565984c3 elementor-widget elementor-widget-text-editor\" data-id=\"565984c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kaj pa, \u010de bi enako Pareto krivuljo gledali v diskontu, supermarketu ali specializirani trgovini? Bi sprejeli enako odlo\u010ditev?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a705083 elementor-widget elementor-widget-text-editor\" data-id=\"2a705083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Opomba: Zaloga ocenjena iz meritev polic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78362be3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78362be3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dc8f211\" data-id=\"3dc8f211\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aeab8a5 elementor-widget elementor-widget-heading\" data-id=\"7aeab8a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bi delovalo pri vsakem trgovcu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bfa7cf elementor-widget elementor-widget-text-editor\" data-id=\"32bfa7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-07-%C2%B7-Trije-trgovci.png\" alt=\"Ista Pareto krivulja pri diskonterju, supermarketu in specialistu, z razli\u010dnimi odlo\u010ditvami\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7297d0d4 elementor-widget elementor-widget-text-editor\" data-id=\"7297d0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ne nujno. Ista Pareto krivulja lahko pri treh razli\u010dnih trgovcih upravi\u010di tri razli\u010dne pravilne odlo\u010ditve. Lahko si predstavljamo naslednje:<br>Diskonter ostro skr\u010di in vse stavi na heroje, a tudi iztr\u017ei sezono.<br>Supermarket, kot v na\u0161em primeru, okrepi heroje in rep skr\u010di, a obdr\u017ei njegov relevantni del.<br>Specialist rep obdr\u017ei, ker v njem ponuja dolo\u010dene vrste izdelkov, ki jih drugje ni. Njegova nevarnost je, da ponudi skoraj enako kot supermarket \u2013 v tem primeru izgubi relevantnost za kupca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4bedbb elementor-widget elementor-widget-text-editor\" data-id=\"6c4bedbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Isti podatki. Razli\u010dne nakupne misije in strategije. Zato tudi razli\u010dne odlo\u010ditve.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2196ab2d elementor-widget elementor-widget-text-editor\" data-id=\"2196ab2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podatki povedo, kje je problem. Kateri vzvod pritisniti, je odlo\u010ditev, ki je ne sprejme noben dashboard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aeca593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aeca593\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5adfae3d\" data-id=\"5adfae3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3db2d3cd elementor-widget elementor-widget-heading\" data-id=\"3db2d3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaj pa dobavitelji?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0239fb elementor-widget elementor-widget-text-editor\" data-id=\"7b0239fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-08-%C2%B7-Trije-predlogi-dobavitelja.png\" alt=\"Trije predlogi dobavitelja, prilagojeni diskonterju, supermarketu in specialistu\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2eb348 elementor-widget elementor-widget-text-editor\" data-id=\"2e2eb348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u010ce odlo\u010ditev dolo\u010da strategija trgovca, mora dobavitelj to strategijo poznati, preden pride s predlogom.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbd8fd2 elementor-widget elementor-widget-text-editor\" data-id=\"7dbd8fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Isti dobavitelj bo diskonterju predlagal manj \u0161ifer in mo\u010dnej\u0161e heroje, supermarketu heroje in relevantni del repa, specialistu pa \u0161irino, ki jo kupec vidi in razume. Predlog, ki bi ustrezal vsem trgovcem, navadno ne ustreza nobenemu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dee791 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dee791\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d6dce5c\" data-id=\"3d6dce5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30f9f3de elementor-widget elementor-widget-heading\" data-id=\"30f9f3de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ko trgovec napove rez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135ed9ab elementor-widget elementor-widget-text-editor\" data-id=\"135ed9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/Slika-09-%C2%B7-Za-mizo.png\" alt=\"Trgovec in dobavitelj za mizo: branimo ali prispevamo?\" width=\"1500\" height=\"1000\" style=\"display:block;width:100%;height:auto;border:4px solid #FDC61D;border-radius:24px;box-sizing:border-box\" \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1090c794 elementor-widget elementor-widget-text-editor\" data-id=\"1090c794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Predstavljajmo si pogovor med trgovcem in dobaviteljem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e95bc95 elementor-widget elementor-widget-text-editor\" data-id=\"4e95bc95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trgovec: \u00bbZmanj\u0161ujemo asortiman v va\u0161i skupini. Izlo\u010damo 30 % izdelkov.\u00ab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ac2013 elementor-widget elementor-widget-text-editor\" data-id=\"72ac2013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dobavitelj ima takrat dve poti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c253622 elementor-widget elementor-widget-html\" data-id=\"c253622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"display:flex;flex-wrap:wrap;gap:20px;margin:8px 0 6px;font-family:Poppins,sans-serif;color:#33233A\">\r\n\r\n  <div style=\"flex:1 1 300px;box-sizing:border-box;background:#F6F4F7;border:2px solid #E4DEE5;border-radius:20px;padding:24px 26px;display:flex;flex-direction:column\">\r\n    <div style=\"display:flex;align-items:center;gap:14px\">\r\n      <span style=\"flex:0 0 44px;height:44px;border-radius:10px;background:#B9AEBC;color:#fff;font-size:24px;font-weight:800;display:flex;align-items:center;justify-content:center\">A<\/span>\r\n      <span style=\"font-size:21px;font-weight:800;line-height:1.2;color:#6A5470\">Obramba za vsako ceno<\/span>\r\n    <\/div>\r\n    <p style=\"margin:16px 0 0;font-size:16px;line-height:1.6\">\u00bbProsimo, ohranite na\u0161 listing. Ponudimo dodaten popust in sofinanciranje promocij.\u00ab<\/p>\r\n    <p style=\"margin:auto 0 0;padding-top:14px;border-top:2px solid #E4DEE5;font-size:16px;font-weight:700;line-height:1.4;color:#6A5470\">\u2192 Kratkoro\u010dno morda deluje, dolgoro\u010dno pomeni pritisk na ceno in razvrednotenje znamke.<\/p>\r\n  <\/div>\r\n\r\n  <div style=\"flex:1 1 300px;box-sizing:border-box;background:#FFFFFF;border:3px solid #E8702A;border-radius:20px;padding:23px 25px;display:flex;flex-direction:column\">\r\n    <div style=\"display:flex;align-items:center;gap:14px\">\r\n      <span style=\"flex:0 0 44px;height:44px;border-radius:10px;background:#E8702A;color:#fff;font-size:24px;font-weight:800;display:flex;align-items:center;justify-content:center\">B<\/span>\r\n      <span style=\"font-size:21px;font-weight:800;line-height:1.2;color:#E8702A\">Kaj lahko najve\u010d prispevamo?<\/span>\r\n    <\/div>\r\n    <p style=\"margin:16px 0 0;font-size:16px;line-height:1.6\">\u00bbRazumemo, da \u017eelite sprostiti prostor in zni\u017eati zalogo. Predlagamo 40 % manj na\u0161ih izdelkov, raz\u0161iritev dveh herojev in premik dela ponudbe na splet.\u00ab<\/p>\r\n    <p style=\"margin:auto 0 0;padding-top:14px;border-top:2px solid #E4DEE5;font-size:16px;font-weight:700;line-height:1.4\">\u2192 Izid je skupen KPI in morda tudi dogovorjen pilot v 10 trgovinah.<\/p>\r\n  <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbe3eac elementor-widget elementor-widget-text-editor\" data-id=\"4fbe3eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ali predlog dobavitelja ustreza <span style=\"color: #fdc61d;\">strategiji in KPI-ju trgovca?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15105880 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15105880\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-751fee56\" data-id=\"751fee56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-591d7ab4 elementor-widget elementor-widget-heading\" data-id=\"591d7ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kje je va\u0161a znamka?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c17182a elementor-widget elementor-widget-text-editor\" data-id=\"5c17182a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Val kr\u010denja asortimanov se ne bo ustavil. Vpra\u0161anje ni, ali bo va\u0161 trgovec rezal, ampak kako. In ali boste pri tem sodelovali, da bi okrepili kategorijo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61eb32c4 elementor-widget elementor-widget-heading\" data-id=\"61eb32c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ne re\u017eite, preden veste, kaj lahko okrepite.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7ade01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7ade01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579b3b5f\" data-id=\"579b3b5f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c2741e elementor-widget elementor-widget-text-editor\" data-id=\"63c2741e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"display:inline-block;background:#E2215F;border-radius:30px;padding:6px 16px;font-size:14px;font-weight:800;letter-spacing:2px;color:#fff\">\u25cf BREZPLA\u010cNI WEBINAR<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d091237 elementor-widget elementor-widget-heading\" data-id=\"d091237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kako najti pravi vzvod za rast kategorije?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615291c0 elementor-widget elementor-widget-heading\" data-id=\"615291c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Prava diagnoza. Pravi vzvodi. Velik premik.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61770b23 elementor-widget elementor-widget-text-editor\" data-id=\"61770b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trgovci kr\u010dijo asortiman. Toda najve\u010dji potencial kategorije se morda ne skriva le v izdelkih, ki jih odstranimo, temve\u010d tudi v tistih, ki jih lahko okrepimo. Na resni\u010dnem primeru 5\/600 bomo pokazali, kako s podatki, pogledom v trgovino in razumevanjem kupca pridemo od KPI diagnoze do konkretnih vzvodov in merljivih rezultatov. Kaj lahko pri tem prispevajo va\u0161e blagovne znamke?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5049c3ad elementor-widget elementor-widget-text-editor\" data-id=\"5049c3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>12. november 2026 \u00b7 ob 10:00 \u00b7 60 minut \u00b7 online<\/strong><br>Prijave do <span style=\"color:#FDC61D\">31. 10.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff2ea26 elementor-widget elementor-widget-button\" data-id=\"7ff2ea26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.omnibus.si\/kpi-webinar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prijava na webinar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INSIGHTS \u00b7 PRIMER 5\/600 Po predavanju na konferenci Prodaja na policah sem v pogovorih pogosto sli\u0161al stavek: \u00bbTudi mi kr\u010dimo asortiman.\u00ab Ali pa: \u00bbZavedamo se, da imamo v portfelju izdelkov preve\u010d.\u00ab V \u010dasih, ko diskonterji tudi v Sloveniji nezadr\u017eno napredujejo, je to razumljivo. Pa vendar: rezanje asortimana ima smisel le, \u010de omogo\u010di razmah ohranjenim izdelkom. In \u010de sprosti prostor za [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[36],"tags":[292,514,412,357,378],"class_list":["post-25269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sl","tag-category-management-sl","tag-dolgi-rep","tag-nakupovalna-misija","tag-retail-strategy-sl","tag-strategija-sl"],"_links":{"self":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/posts\/25269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/comments?post=25269"}],"version-history":[{"count":26,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/posts\/25269\/revisions"}],"predecessor-version":[{"id":25382,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/posts\/25269\/revisions\/25382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media\/25270"}],"wp:attachment":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media?parent=25269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/categories?post=25269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/tags?post=25269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}