{"id":19140,"date":"2022-03-16T17:51:27","date_gmt":"2022-03-16T17:51:27","guid":{"rendered":"https:\/\/www.omnibus.si\/?p=19140"},"modified":"2022-03-27T00:03:11","modified_gmt":"2022-03-27T00:03:11","slug":"planograms-inventory-management","status":"publish","type":"post","link":"https:\/\/www.omnibus.si\/sl\/planograms-inventory-management\/","title":{"rendered":"Planogrami in upravljanje z zalogami"},"content":{"rendered":"<div id=\"clanek\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19144\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/leverages2.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/leverages2.png 960w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/leverages2-300x225.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/leverages2-768x576.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/leverages2-600x450.png 600w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/leverages2-900x675.png 900w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Organizacija prodajnega prostora je klju\u010dna spremenljivka vsakega fizi\u010dnega trgovca.<br \/>\nV \u010dasu porasta spletne trgovine in spremenjenih navad kupcev morajo fizi\u010dni, tradicionalni trgovci prenoviti svojo strategijo zalog izdelkov na prodajnih policah.<\/p>\n<p>Za doseganje ve\u010dje profitabilnosti prodajnega prostora se lahko uporabijo naslednji vzvodi:<br \/>\n&#8211; poznavanje vedenja kupcev<br \/>\n&#8211; podatkovni uvidi (analitika)<br \/>\n&#8211; taktike pospe\u0161evanja obra\u010danja zalog<\/p>\n<p>Gre za zahtevne sisteme z visoko dinamiko. Da bi podprli odlo\u010danje in pomagali trgovcem smo zbrane izku\u0161nje s tega podro\u010dja povzeli v produktu #vzvodi za uspe\u0161ne prodajne prostore.<\/p>\n<p>Predstavljeni so planogrami, ki v vizualni obliki prikazujejo in dolo\u010dajo prostorsko organizacijo prodajnega prostora. Planogrami imajo svojo vizualno in takti\u010dno stran. Po drugi strani pa predstavljajo neposredno navezavo na zaloge. Koli\u010dine izdelkov na policah se seveda povezujejo tudi s koli\u010dinami v skladi\u0161\u010dih.<\/p>\n<p>Podanih je 9 predlogov za prodajno uspe\u0161no povezavo planogramov in zalog.<\/p>\n<p>\u010clanek tudi ka\u017ee, kako realizirati za\u010drtane spremembe &#8211; s pomo\u010djo uporabe v pilotni trgovini.<\/p>\n<p>&#8212;<\/p>\n<p>Izvirno sem \u010dlanek napisal za mednarodno ob\u010dinstvo v angle\u0161\u010dini. V celoti ga lahko preberete v angle\u0161ki verziji tega bloga, na katero lahko hitro preklopite spodaj.<\/p>\n\n<div class=\"wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/www.omnibus.si\/\" class=\"wpml-ls-link\">\n                    <span class=\"wpml-ls-native\" lang=\"en\">English<\/span><span class=\"wpml-ls-display\"><span class=\"wpml-ls-bracket\"> (<\/span>Angle\u0161\u010dina<span class=\"wpml-ls-bracket\">)<\/span><\/span><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-sl wpml-ls-current-language wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/www.omnibus.si\/sl\/\" class=\"wpml-ls-link\">\n                    <span class=\"wpml-ls-native\">Sloven\u0161\u010dina<\/span><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n\n<p>V primeru, da \u017eelite spregovoriti o vsebini \u010dlanka, sem z veseljem na voljo &#8211; v doma\u010dem jeziku.<\/p>\n<p>&#8212;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-19158 aligncenter\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/Slide_23.png\" alt=\"\" width=\"536\" height=\"402\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/Slide_23.png 1096w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/Slide_23-300x225.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/Slide_23-1024x768.png 1024w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/Slide_23-768x576.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/Slide_23-600x450.png 600w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/Slide_23-900x675.png 900w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Organizacija prodajnega prostora je klju\u010dna spremenljivka vsakega fizi\u010dnega trgovca. V \u010dasu porasta spletne trgovine in spremenjenih navad kupcev morajo fizi\u010dni, tradicionalni trgovci prenoviti svojo strategijo zalog izdelkov na prodajnih policah. Za doseganje ve\u010dje profitabilnosti prodajnega prostora se lahko uporabijo naslednji vzvodi: &#8211; poznavanje vedenja kupcev &#8211; podatkovni uvidi (analitika) &#8211; taktike pospe\u0161evanja obra\u010danja zalog Gre za zahtevne sisteme z visoko [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[384,385,450],"tags":[263,278,403,357,336,337,338,360],"class_list":["post-19140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-remarkable-store-spaces-sl","category-space-management-2-sl","category-uspesne-trgovine","tag-customer-behavior-sl","tag-customer-centricity-sl","tag-retail-format-sl","tag-retail-strategy-sl","tag-space-management-sl","tag-space-planning-sl","tag-store-layouts-sl","tag-visual-merchandising-sl"],"_links":{"self":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/posts\/19140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/comments?post=19140"}],"version-history":[{"count":9,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/posts\/19140\/revisions"}],"predecessor-version":[{"id":20630,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/posts\/19140\/revisions\/20630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media\/19144"}],"wp:attachment":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media?parent=19140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/categories?post=19140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/tags?post=19140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}