{"id":24169,"date":"2025-10-15T22:46:42","date_gmt":"2025-10-15T22:46:42","guid":{"rendered":"https:\/\/www.omnibus.si\/?page_id=24169"},"modified":"2025-10-15T22:58:35","modified_gmt":"2025-10-15T22:58:35","slug":"category-management-2-0","status":"publish","type":"page","link":"https:\/\/www.omnibus.si\/sl\/workshops\/category-management-2-0\/","title":{"rendered":"Upravljanje blagovnih skupin 2.0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24169\" class=\"elementor elementor-24169\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92d3670 e-flex e-con-boxed e-con e-parent\" data-id=\"92d3670\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93e8297 elementor-widget elementor-widget-image\" data-id=\"93e8297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/delWEB_slo_2-1024x683.png\" class=\"attachment-large size-large wp-image-19405\" alt=\"\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/delWEB_slo_2-1024x683.png 1024w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/delWEB_slo_2-300x200.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/delWEB_slo_2-768x512.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2021\/03\/delWEB_slo_2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e230908 e-con-full e-flex e-con e-parent\" data-id=\"1e230908\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0ea2ef elementor-widget elementor-widget-text-editor\" data-id=\"6d0ea2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Delavnica: 1 strategija blagovne skupine od A do \u017d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5abbfe1 e-flex e-con-boxed e-con e-parent\" data-id=\"5abbfe1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97793e0 elementor-widget elementor-widget-heading\" data-id=\"97793e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Od prve ocene blagovne skupine do uspe\u0161ne izvedbe \u2013 prakti\u010dna delavnica, ki trgovcem in dobaviteljem pomaga pretvoriti ugotovitve v strategije rasti in jih uresni\u010diti v trgovinah.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-372b6cf e-flex e-con-boxed e-con e-parent\" data-id=\"372b6cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75fece7 elementor-widget elementor-widget-text-editor\" data-id=\"75fece7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KLJU\u010cNI MODULI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a533a2 e-flex e-con-boxed e-con e-parent\" data-id=\"36a533a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e39a1a0 e-con-full e-flex e-con e-child\" data-id=\"2e39a1a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0ff54f elementor-widget elementor-widget-heading\" data-id=\"4c0ff54f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strukturirane predloge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f656924 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f656924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661e431 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"661e431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-step-forward\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 44v424c0 6.6-5.4 12-12 12h-48c-6.6 0-12-5.4-12-12V291.6l-195.5 181C95.9 489.7 64 475.4 64 448V64c0-27.4 31.9-41.7 52.5-24.6L312 219.3V44c0-6.6 5.4-12 12-12h48c6.6 0 12 5.4 12 12z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111493df elementor-widget elementor-widget-text-editor\" data-id=\"111493df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Step-by-step templates for creating actionable category strategies<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d25488f e-con-full e-flex e-con e-child\" data-id=\"5d25488f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65eb60a7 elementor-widget elementor-widget-heading\" data-id=\"65eb60a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Priro\u010dnik<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ffd4c0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49ffd4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdce415 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cdce415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 360V24c0-13.3-10.7-24-24-24H96C43 0 0 43 0 96v320c0 53 43 96 96 96h328c13.3 0 24-10.7 24-24v-16c0-7.5-3.5-14.3-8.9-18.7-4.2-15.4-4.2-59.3 0-74.7 5.4-4.3 8.9-11.1 8.9-18.6zM128 134c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm0 64c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm253.4 250H96c-17.7 0-32-14.3-32-32 0-17.6 14.4-32 32-32h285.4c-1.9 17.1-1.9 46.9 0 64z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a53c57f elementor-widget elementor-widget-text-editor\" data-id=\"3a53c57f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201c1 Category Strategy from A to Z\u201d \u2013 your complete reference to Category Management 2.0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cf26dd5 e-con-full e-flex e-con e-child\" data-id=\"7cf26dd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3be3aeda elementor-widget elementor-widget-heading\" data-id=\"3be3aeda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Simulacija &amp; vaje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71530a58 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"71530a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8df96 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2d8df96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tools\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M501.1 395.7L384 278.6c-23.1-23.1-57.6-27.6-85.4-13.9L192 158.1V96L64 0 0 64l96 128h62.1l106.6 106.6c-13.6 27.8-9.2 62.3 13.9 85.4l117.1 117.1c14.6 14.6 38.2 14.6 52.7 0l52.7-52.7c14.5-14.6 14.5-38.2 0-52.7zM331.7 225c28.3 0 54.9 11 74.9 31l19.4 19.4c15.8-6.9 30.8-16.5 43.8-29.5 37.1-37.1 49.7-89.3 37.9-136.7-2.2-9-13.5-12.1-20.1-5.5l-74.4 74.4-67.9-11.3L334 98.9l74.4-74.4c6.6-6.6 3.4-17.9-5.7-20.2-47.4-11.7-99.6.9-136.6 37.9-28.5 28.5-41.9 66.1-41.2 103.6l82.1 82.1c8.1-1.9 16.5-2.9 24.7-2.9zm-103.9 82l-56.7-56.7L18.7 402.8c-25 25-25 65.5 0 90.5s65.5 25 90.5 0l123.6-123.6c-7.6-19.9-9.9-41.6-5-62.7zM64 472c-13.2 0-24-10.8-24-24 0-13.3 10.7-24 24-24s24 10.7 24 24c0 13.2-10.7 24-24 24z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a4eda8 elementor-widget elementor-widget-text-editor\" data-id=\"19a4eda8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Work on real cases (e.g., Beer Category) to apply learning immediately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259982a e-con-full e-flex e-con e-child\" data-id=\"259982a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-685405ce elementor-widget elementor-widget-heading\" data-id=\"685405ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI-pripravljeni modeli<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5fe0c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5fe0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e8f0f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e2e8f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-digital-ocean\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M87 481.8h73.7v-73.6H87zM25.4 346.6v61.6H87v-61.6zm466.2-169.7c-23-74.2-82.4-133.3-156.6-156.6C164.9-32.8 8 93.7 8 255.9h95.8c0-101.8 101-180.5 208.1-141.7 39.7 14.3 71.5 46.1 85.8 85.7 39.1 107-39.7 207.8-141.4 208v.3h-.3V504c162.6 0 288.8-156.8 235.6-327.1zm-235.3 231v-95.3h-95.6v95.6H256v-.3z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1ac65e elementor-widget elementor-widget-text-editor\" data-id=\"3e1ac65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn frameworks ready for AI-enhanced tools like <em data-start=\"3495\" data-end=\"3502\">Alvin<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28b54d9 e-flex e-con-boxed e-con e-parent\" data-id=\"28b54d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-127b710 e-con-full e-flex e-con e-child\" data-id=\"127b710\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-920d475 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"920d475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47615b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47615b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2182\" data-end=\"2201\">Moment of Truth<\/strong> \u2013 Define the key decision point for the shopper<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc2efb e-flex e-con-boxed e-con e-parent\" data-id=\"6dc2efb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd3aa01 e-con-full e-flex e-con e-child\" data-id=\"dd3aa01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccb6d9 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ccb6d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344f6f2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"344f6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2257\" data-end=\"2279\">Picture of Success<\/strong> \u2013 Visualize desired shelf and shopper outcomes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c6c011 e-flex e-con-boxed e-con e-parent\" data-id=\"0c6c011\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-803d236 e-con-full e-flex e-con e-child\" data-id=\"803d236\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6473afd elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6473afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a08be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11a08be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2102\" data-end=\"2125\">Category Assessment<\/strong> \u2013 Identify opportunities &amp; benchmark performance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e29943d e-flex e-con-boxed e-con e-parent\" data-id=\"e29943d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8daf4a2 e-con-full e-flex e-con e-child\" data-id=\"8daf4a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0022b0d elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0022b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf278c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ebf278c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2334\" data-end=\"2353\">Shopper Profile<\/strong> \u2013 Understand needs, missions, and buying triggers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276311e e-flex e-con-boxed e-con e-parent\" data-id=\"276311e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f75f12 e-con-full e-flex e-con e-child\" data-id=\"2f75f12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3acf746 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3acf746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18b6fe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e18b6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2411\" data-end=\"2437\">Category Role &amp; Strategy<\/strong>\u00a0Clarify role, strategy, and positioning<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12ce996 e-flex e-con-boxed e-con e-parent\" data-id=\"12ce996\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cd3f8c e-con-full e-flex e-con e-child\" data-id=\"3cd3f8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17d46e7 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"17d46e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3acf4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8a3acf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2569\" data-end=\"2592\">Implementation Plan<\/strong> \u2013 Define key actions, KPIs, and responsibilities<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1247581 e-flex e-con-boxed e-con e-parent\" data-id=\"1247581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-638659b e-con-full e-flex e-con e-child\" data-id=\"638659b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb043d elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9eb043d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e58512 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6e58512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2649\" data-end=\"2673\">Execution &amp; Feedback<\/strong> \u2013 Translate strategy into in-store reality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72fac26 e-flex e-con-boxed e-con e-parent\" data-id=\"72fac26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f534e9 e-con-full e-flex e-con e-child\" data-id=\"9f534e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec29d4 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4ec29d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-square\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 480H48c-26.51 0-48-21.49-48-48V80c0-26.51 21.49-48 48-48h352c26.51 0 48 21.49 48 48v352c0 26.51-21.49 48-48 48zm-204.686-98.059l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.248-16.379-6.249-22.628 0L184 302.745l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.25 16.379 6.25 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5a3f9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f5a3f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each step guided by templates from the <strong data-start=\"2762\" data-end=\"2792\">Category Strategy Handbook<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22f0c3c e-flex e-con-boxed e-con e-parent\" data-id=\"22f0c3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef61fcc e-con-full e-flex e-con e-child\" data-id=\"ef61fcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4edeb6 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c4edeb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-square\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 480H48c-26.51 0-48-21.49-48-48V80c0-26.51 21.49-48 48-48h352c26.51 0 48 21.49 48 48v352c0 26.51-21.49 48-48 48zm-204.686-98.059l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.248-16.379-6.249-22.628 0L184 302.745l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.25 16.379 6.25 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a2395 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"83a2395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optional <strong data-start=\"2807\" data-end=\"2821\">simulation<\/strong> (e.g., Beer Case) or <strong data-start=\"2843\" data-end=\"2865\">real category case<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28d21f1 e-flex e-con-boxed e-con e-parent\" data-id=\"28d21f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23a8a79 elementor-widget elementor-widget-image\" data-id=\"23a8a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/CM-Circle-8.png\" class=\"attachment-large size-large wp-image-24101\" alt=\"\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/CM-Circle-8.png 960w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/CM-Circle-8-300x225.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/CM-Circle-8-768x576.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/CM-Circle-8-600x450.png 600w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/CM-Circle-8-900x675.png 900w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-348e3a64 e-flex e-con-boxed e-con e-parent\" data-id=\"348e3a64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76fad328 elementor-widget elementor-widget-text-editor\" data-id=\"76fad328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kam napredujemo, ko se pomikamo od A do \u017d?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b827be e-flex e-con-boxed e-con e-parent\" data-id=\"7b827be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63675f6 e-con-full e-flex e-con e-child\" data-id=\"63675f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e9a567d e-con-full e-flex e-con e-child\" data-id=\"e9a567d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d24361d e-con-full e-flex e-con e-child\" data-id=\"d24361d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0abafe6 elementor-widget elementor-widget-heading\" data-id=\"0abafe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CM 2.0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11b7cde e-con-full e-flex e-con e-child\" data-id=\"11b7cde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1f3fbc e-con-full e-flex e-con e-child\" data-id=\"e1f3fbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6b756 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ad6b756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"246\" height=\"261\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/strategic-triangle.png\" class=\"attachment-large size-large wp-image-24144\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e19a88 elementor-widget elementor-widget-text-editor\" data-id=\"6e19a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\"><ul><li>Strategic<\/li><li>Flexible &amp; agile<\/li><li>Aligned with strategy<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-843fb69 e-con-full e-flex e-con e-child\" data-id=\"843fb69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c64ca75 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c64ca75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"253\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/innovation-bulb.png\" class=\"attachment-large size-large wp-image-24142\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a0957 elementor-widget elementor-widget-text-editor\" data-id=\"65a0957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\"><ul><li>Breakthrough insights<\/li><li>Experiments &amp; Innovation<\/li><li>Agility for customers&#8217; value<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cb26bc e-con-full e-flex e-con e-child\" data-id=\"9cb26bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93e852b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"93e852b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"236\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/well-oiled-processes.png\" class=\"attachment-large size-large wp-image-24146\" alt=\"\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/well-oiled-processes.png 236w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/well-oiled-processes-150x150.png 150w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20792ed elementor-widget elementor-widget-text-editor\" data-id=\"20792ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\">\n<ul>\n \t<li>Lean organization<\/li>\n \t<li>AI &amp; ML<\/li>\n \t<li>Cross-functional<\/li>\n \t<li>Clear roles<\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abe9e09 e-con-full e-flex e-con e-child\" data-id=\"abe9e09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7066b58 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7066b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaeb319 e-con-full e-flex e-con e-child\" data-id=\"aaeb319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea63b0e elementor-widget elementor-widget-heading\" data-id=\"ea63b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FEEL-GOOD STORES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5dde0f elementor-widget elementor-widget-image\" data-id=\"c5dde0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"782\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/feel-good-stores-1024x782.png\" class=\"attachment-large size-large wp-image-24140\" alt=\"\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/feel-good-stores-1024x782.png 1024w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/feel-good-stores-300x229.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/feel-good-stores-768x586.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/10\/feel-good-stores.png 1361w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afc065 e-flex e-con-boxed e-con e-parent\" data-id=\"5afc065\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a77fcc elementor-widget elementor-widget-text-editor\" data-id=\"0a77fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CILJI IZOBRA\u017dEVANJA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a08428 e-flex e-con-boxed e-con e-parent\" data-id=\"7a08428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2abdd7f elementor-widget elementor-widget-text-editor\" data-id=\"2abdd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\">\n\nCategory management oz. upravljanje blagovnih skupin (UBS) je na\u010din strate\u0161kega upravljanja ponudbe v trgovinah. Povezuje tako pogajanja z dobavitelji, dolo\u010danje asortimana, vse do upravljanja prodajnega prostora.\nRazvilo se je okoli 1990. skupaj z raz\u0161iritvijo uporabe ra\u010dunalnikov v trgovskih podjetjih. V prvih desetletjih uporabe je prineslo veliko dodane vrednosti trgovcem in dobaviteljem.\nVendar pa se je od za\u010detkov veliko spremenilo, kar zahteva osve\u017eitev glavnih principov.\nDigitalna revolucija je temeljito spremenila nakupovalne navade kupev. Do te mere, da celoten koncept, ki se vrti okoli psihologije kupcev, nujno potrebuje osve\u017eitev. Tako pomlajen bo spet predstavljal najbolj\u0161i okvir, ki povezuje ponudbo, taktiko, strategijo in vedenje kupcev.\nV Omnibusu u\u010dimo principe okretnega category managementa (upravljanja blagovnih skupin), ki zdru\u017euje tradicionalnih 8 korakov z agilnimi pristopi vodenja projektov. V digitalnih \u010dasih je klju\u010d fleksibilnost, tudi v prodajnem prostoru. Dobro ukro\u010dene podatke o pretekli prodaji morajo spremljati kreativni postopki, ki odkrivajo prilo\u017enosti za novo ponudbo.\nNenazadnje, kupci ne kupujejo kategorij, marve\u010d dobre izpolnitve svojih nakupovalnih motivov.\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb36061 e-flex e-con-boxed e-con e-parent\" data-id=\"cb36061\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9fc7e elementor-widget elementor-widget-text-editor\" data-id=\"7e9fc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UDELE\u017dENCI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60bbc484 e-con-full e-flex e-con e-parent\" data-id=\"60bbc484\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b3667ed e-con-full e-flex e-con e-child\" data-id=\"5b3667ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-234bf6bb elementor-widget elementor-widget-heading\" data-id=\"234bf6bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Retailers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f77a67 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"56f77a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd484c3 elementor-widget elementor-widget-text-editor\" data-id=\"2fd484c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tpredvsem vodje blagovnih skupin in drugi strokovnjaki s podro\u010dij upravljanja s prodajnim prostorom, maloprodaje in marketinga\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcff7bd e-con-full e-flex e-con e-child\" data-id=\"bcff7bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cad6e91 elementor-widget elementor-widget-heading\" data-id=\"7cad6e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Suppliers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5711adab elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5711adab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73404f18 elementor-widget elementor-widget-text-editor\" data-id=\"73404f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>predvsem vodje in asistenti priprave projektov za trgovce (v oddelkih klju\u010dnih kupcev)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7715cec3 e-con-full e-flex e-con e-child\" data-id=\"7715cec3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71bc5ec0 elementor-widget elementor-widget-heading\" data-id=\"71bc5ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IT podjetja<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e1c102 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44e1c102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3886ce31 elementor-widget elementor-widget-text-editor\" data-id=\"3886ce31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>, ki ponujajo re\u0161itve na podro\u010dju maloprodaje: na\u0161a metoda je unikatna in preverjena v praksi, zato je lahko izjemna dopolnilo va\u0161ih mo\u010dnih IT produktov<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ed3e33 e-con-full e-flex e-con e-child\" data-id=\"9ed3e33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8520cd elementor-widget elementor-widget-heading\" data-id=\"f8520cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ponudniki storitev<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0a415 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cf0a415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911cbf4 elementor-widget elementor-widget-text-editor\" data-id=\"911cbf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>upravljanje blagovnih skupin je tudi v slovenskih trgovskih podjetjih osr\u010dje upravljanja z maloprodajo, zato je poznavanje procesov in trendov konkuren\u010dna prednost<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ca87c0 e-flex e-con-boxed e-con e-parent\" data-id=\"2ca87c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6102c5 elementor-widget elementor-widget-text-editor\" data-id=\"b6102c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KAJ SE BOSTE NAU\u010cILI?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-206be639 e-flex e-con-boxed e-con e-parent\" data-id=\"206be639\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cf6b42 e-con-full e-flex e-con e-child\" data-id=\"6cf6b42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-413ca259 elementor-widget elementor-widget-text-editor\" data-id=\"413ca259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\">\n<ul>\n \t<li>12 klju\u010dnih izzivov, ki jih lahko pomaga re\u0161iti okretni category management<\/li>\n \t<li>Razumevanje glavnih nakupovalnih motivov va\u0161ih kupcev in prikaz uporabe<\/li>\n \t<li>Klju\u010dni kazalci uspe\u0161nosti kategorij in prodajnih mest (KPI)<\/li>\n \t<li>Kako uporabljati Pareto 80\/20 analizo za optimizacijo asortimana?<\/li>\n \t<li>Kako UBS povezuje prodajno strategijo va\u0161e trgovine<\/li>\n \t<li>Dolo\u010danje strategije posameznih kategorij<\/li>\n \t<li>Kako z destinacijskimi kategorijami ustvariti konkuren\u010dno prednost in narediti prepoznavno ponudbo<\/li>\n \t<li>8 korakov upravljanja blagovnih skupin za kupca v digitalnem \u010dasu<\/li>\n \t<li>Merjenje u\u010dinkovitosti promocij<\/li>\n \t<li>Vizualni merchandising \u2013 pravila organizacije prodajnega prostora<\/li>\n \t<li>Pametne taktike: navzkri\u017eno pozicioniranje in up-sell s pomo\u010djo postavitve<\/li>\n \t<li>Kako uporabiti podatke in raziskave, ki so na voljo dobaviteljem?<\/li>\n \t<li>Uvidi o psihologiji kupcev v trgovinah, ki jih prina\u0161ajo nevroznanstvene raziskave<\/li>\n \t<li>Kako pove\u010dati nakupovalno ko\u0161arico z impulznimi izdelki?<\/li>\n \t<li>5 temeljnih spremenljivk vsake prodaje: cena, promocija, asortiman, merchandising, prostor<\/li>\n \t<li>Proces upravljanja blagovnih skupin v praksi: od pogajanje do prenosa na police in zbiranja povratnih informacij<\/li><\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c807de2 e-flex e-con-boxed e-con e-parent\" data-id=\"c807de2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-377b0e3 elementor-widget elementor-widget-text-editor\" data-id=\"377b0e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KLJU\u010cNI PRINCIPI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69566cb e-flex e-con-boxed e-con e-parent\" data-id=\"69566cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8cd0155 e-con-full e-flex e-con e-child\" data-id=\"8cd0155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3db4b7b elementor-widget elementor-widget-text-editor\" data-id=\"3db4b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\">\n<ul>\n<li>s podatki podkrepljeno \u201cdata-driven\u201d sprejemanje odlo\u010ditev o asortimanu, cenah, promocijah, zalogah, planogramih<\/li>\n<li>krepitev strategije trgovca na prodajnem mestu in po vsej dobavni verigi, pri \u010demer v sredi\u0161\u010de postavlja kupca (\u201ccustomer-centricity\u201d)<\/li>\n<li>vklju\u010devanje elementov vitke organizacije za okrepitev brez\u0161ivnega \u010dez-funkcijskega povezovanja pri re\u0161evanju UBS problemov (timsko delo)<\/li>\n<li>kreativni postopki dopolnjujejo podatke o pretekli prodaji \u2013 in pomagajo odkrivati prilo\u017enosti za sve\u017eo rast<\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8e0002 e-flex e-con-boxed e-con e-parent\" data-id=\"b8e0002\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce12955 elementor-widget elementor-widget-text-editor\" data-id=\"ce12955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VSEBINA IN FORMAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9ef9c0 e-flex e-con-boxed e-con e-parent\" data-id=\"c9ef9c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9f1198 e-con-full e-flex e-con e-child\" data-id=\"e9f1198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0fa91 elementor-widget elementor-widget-text-editor\" data-id=\"ae0fa91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\">\nIzobra\u017eevanje z elementi delavnice.\nIntenzivnost delavni\u0161kega dela narekujejo potrebe naro\u010dnikov.\nPredvideno trajanje 5 tednov x 3 pedago\u0161ke ure.\nTri stopnje intenzivnosti, ki se razlikujejo predvsem glede na vklju\u010devanje neposrednih podatkov naro\u010dnikov in dejanske projekte:\n\u2022\tECONOMY paket -> u\u010denje na primerih, omejeni \u017eivi podatki naro\u010dnika\n\u2022\tPLUS paket -> u\u010denje na primerih je podkrepljeno tudi z re\u0161evanjem tr\u0161ih problemov iz prakse naro\u010dnikov\n\u2022\tSPECIALNI paket -> gre za korak v smer dejanskega projekta oz. izbolj\u0161av, ki se pripravijo za izvedbo na pilotni trgovini\n5 medsebojno povezanih modulov, ki pa vsak deluje kot zaklju\u010dena celota.\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75dac35 e-flex e-con-boxed e-con e-parent\" data-id=\"75dac35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d90b1a1 elementor-widget elementor-widget-text-editor\" data-id=\"d90b1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NADALJNJE INFORMACIJE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ec90d e-flex e-con-boxed e-con e-parent\" data-id=\"38ec90d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eaf939e e-con-full e-flex e-con e-child\" data-id=\"eaf939e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eefcae7 elementor-widget elementor-widget-text-editor\" data-id=\"eefcae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\">Po\u0161ljite e-po\u0161to na naslov simon@omnibus.si ali uporabite na\u0161\u00a0<a href=\"\/?page_id=13072\">k<\/a>ontaktni obrazec.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Delavnica: 1 strategija blagovne skupine od A do \u017d Od prve ocene blagovne skupine do uspe\u0161ne izvedbe \u2013 prakti\u010dna delavnica, ki trgovcem in dobaviteljem pomaga pretvoriti ugotovitve v strategije rasti in jih uresni\u010diti v trgovinah. KLJU\u010cNI MODULI Strukturirane predloge Step-by-step templates for creating actionable category strategies Priro\u010dnik \u201c1 Category Strategy from A to Z\u201d \u2013 your complete reference to Category [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24140,"parent":17394,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-24169","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/24169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/comments?post=24169"}],"version-history":[{"count":7,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/24169\/revisions"}],"predecessor-version":[{"id":24177,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/24169\/revisions\/24177"}],"up":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/17394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media\/24140"}],"wp:attachment":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media?parent=24169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}