{"id":23570,"date":"2025-08-26T16:27:46","date_gmt":"2025-08-26T16:27:46","guid":{"rendered":"https:\/\/www.omnibus.si\/?page_id=23570"},"modified":"2025-09-02T19:36:23","modified_gmt":"2025-09-02T19:36:23","slug":"trgovci-dobavitelji-partnerji","status":"publish","type":"page","link":"https:\/\/www.omnibus.si\/sl\/workshops\/trgovci-dobavitelji-partnerji\/","title":{"rendered":"Partnerski UBS projekti med dobavitelji in trgovci"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23570\" class=\"elementor elementor-23570\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b443958 e-flex e-con-boxed e-con e-parent\" data-id=\"5b443958\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ec987a6 e-con-full e-flex e-con e-child\" data-id=\"1ec987a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47525965 elementor-widget elementor-widget-image\" data-id=\"47525965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"987\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/10\/BRENDIRANJE_WORKSHOP-WAY-ZNAKEC-1024x987.png\" class=\"attachment-large size-large wp-image-22044\" alt=\"\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/10\/BRENDIRANJE_WORKSHOP-WAY-ZNAKEC-1024x987.png 1024w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/10\/BRENDIRANJE_WORKSHOP-WAY-ZNAKEC-300x289.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/10\/BRENDIRANJE_WORKSHOP-WAY-ZNAKEC-768x740.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/10\/BRENDIRANJE_WORKSHOP-WAY-ZNAKEC-1536x1481.png 1536w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/10\/BRENDIRANJE_WORKSHOP-WAY-ZNAKEC-2048x1975.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5aa4d2 e-con-full top-border e-flex e-con e-child\" data-id=\"a5aa4d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-344d5bd9 e-con-full e-flex e-con e-child\" data-id=\"344d5bd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3db9f338 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"3db9f338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">25 let <BR>izku\u0161enj<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4aab54b7 e-con-full e-flex e-con e-child\" data-id=\"4aab54b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ce65e8 elementor-widget elementor-widget-button\" data-id=\"46ce65e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Preverjeni modeli in orodja<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba6cefc e-con-full e-flex e-con e-child\" data-id=\"ba6cefc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188c5c82 elementor-widget elementor-widget-button\" data-id=\"188c5c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Izbrane dobre prakse<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7edb435f e-con-full top-border e-flex e-con e-child\" data-id=\"7edb435f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76e6c2e5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"76e6c2e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.omnibus.si\/sl\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3cc44d e-flex e-con-boxed e-con e-parent\" data-id=\"c3cc44d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea416aa elementor-widget elementor-widget-heading\" data-id=\"ea416aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V slogi je mo\u010d: Partnerski UBS projekti trgovcev z dobavitelji za zdravo rast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-826d103 e-con-full e-flex e-con e-child\" data-id=\"826d103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b493b1 elementor-widget elementor-widget-heading\" data-id=\"4b493b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trgovci in dobavitelji niso le nasprotniki. Ob pravih pogojih lahko postanejo partnerji v projektih, ki skupaj razvijajo strategije rasti. \nNa\u0161e delavnice \u010drpajo iz dolgoletnih izku\u0161enj. Za\u010dnejo s skupnim skiciranjem vizije in vodijo do akcijskih na\u010drtov za pilotne projekte. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a34509e e-flex e-con-boxed e-con e-parent\" data-id=\"a34509e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d375eb elementor-widget elementor-widget-image\" data-id=\"7d375eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/08\/Timsko-delo-1024x576.png\" class=\"attachment-large size-large wp-image-23529\" alt=\"\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/08\/Timsko-delo-1024x576.png 1024w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/08\/Timsko-delo-300x169.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/08\/Timsko-delo-768x432.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/08\/Timsko-delo-1536x864.png 1536w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/08\/Timsko-delo.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35ae6f1f e-flex e-con-boxed e-con e-parent\" data-id=\"35ae6f1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e786cf3 elementor-widget elementor-widget-text-editor\" data-id=\"7e786cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Delavnice pomagajo<br \/>fizi\u010dnim trgovcem in CPG dobaviteljem<br \/>dose\u010di sve\u017eo rast. <strong>Prihodnost<\/strong> maloprodaje se za\u010dne z<br \/>re\u0161evanjem izzivov <strong>danes<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-792037d e-flex e-con-boxed e-con e-parent\" data-id=\"792037d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4194917 elementor-widget elementor-widget-text-editor\" data-id=\"4194917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V slogi je res mo\u010d in dobro zastavljena partnerstva med trgovci in dobavitelji lahko <strong>odli\u010dno poganjajo rast<\/strong>. Za spodbujanje tak\u0161nih sodelovanj smo razvili strukturiran, a prilagodljiv format delavnic, ki temelji na Vodniku za uspe\u0161no upravljanje blagovnih skupin (UBS 2.0) in preizku\u0161eni metodi \u00bb1 strategija blagovne skupine od A do \u017d\u00ab.<\/p><p><span style=\"color: #444444;\">Omnibus s to delavnico izpolnjuje svojo <strong>misijo spodbujanja in podpiranja dolgoro\u010dnih sodelovanj med trgovci in dobavitelji<\/strong>, ki temeljijo na strate\u0161kem povezovanju in soustvarjanju poslovne vrednosti.\u00a0<\/span><\/p><p>Delavnice so tako zasnovane kot strate\u0161ka usklajevanja, utemeljena na podatkih, ki postavljajo temelje za pilotne projekte, strategije rasti in skupno postavljanje ciljev.<\/p><p>Osnova tega pristopa je skupna priprava strategije blagovne skupine s pomo\u010djo\u00a0<strong>1-Pagerja<\/strong> \u2013 kompaktnega strate\u0161kega orodja, ki zajema klju\u010dne analiti\u010dne kazalce, predlagane izbolj\u0161ave,. osredoto\u010dene na kupce, vzvode za rast blagovne skupine in izvedljive prednostne naloge v okviru modela 5P. Zagotavlja, da imajo ekipe trgovcev na drobno in dobaviteljev skupno vizijo in jasen na\u010drt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39bf689 e-flex e-con-boxed e-con e-parent\" data-id=\"39bf689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc03091 elementor-align-right elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"2cc03091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.omnibus.si\/sl\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05b15cf e-flex e-con-boxed e-con e-parent\" data-id=\"05b15cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657ae38 elementor-widget elementor-widget-button\" data-id=\"657ae38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aa8697 e-flex e-con-boxed e-con e-parent\" data-id=\"0aa8697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d3814 elementor-widget elementor-widget-heading\" data-id=\"28d3814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Namen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23d4871 e-flex e-con-boxed e-con e-parent\" data-id=\"23d4871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9eda2 elementor-widget elementor-widget-text-editor\" data-id=\"1d9eda2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"177\" data-end=\"215\">Skupne delavnice za rast kategorij<\/strong> so prvi korak k sodelovanju med trgovci in dobavitelji, ki \u017eelijo skupaj zasnovati in izvesti u\u010dinkovite strategije rasti. Temeljijo na metodi <em data-start=\"359\" data-end=\"398\">&#8220;1 strategija blagovne skupine od A do \u017d&#8221;<\/em>, podporni platformi <em data-start=\"419\" data-end=\"439\">Vodnika za uspe\u0161no upravljanje blagovnih skupin 2.0<\/em> in strukturiranem orodju <strong data-start=\"465\" data-end=\"476\">1-Pager<\/strong> za hitro strate\u0161ko uskladitev. Cilj je spodbuditi konkretne pilotne projekte, izbolj\u0161ati komunikacijo in pospe\u0161iti izvajanje na prodajnem mestu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba644bc e-flex e-con-boxed e-con e-parent\" data-id=\"ba644bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3ba47 elementor-widget elementor-widget-heading\" data-id=\"2c3ba47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zakaj se pove\u010duje pomen UBS partnerstev?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-144c970 e-flex e-con-boxed e-con e-parent\" data-id=\"144c970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bee6e elementor-widget elementor-widget-text-editor\" data-id=\"f5bee6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Za omejeno velikost kup\u010deve denarnice se danes borijo \u0161tevilni prodajni kanali, novi konkurenti in dodatno \u0161e nove kategorije.<\/p><p>Pritisk na regijske trgovce in dobavitelje postaja zato vse ve\u010dji:<\/p><ul><li>\u0161irijo se invazivni novi poslovni modeli, ki prihajajo iz tujine (Wolt, \u2026),<\/li><li>vse ve\u010dji dele\u017e denarnic se prazni pri spletnih gigantih (Amazon, About You, Ali Baba, \u2026)<\/li><li>za name\u010dek diskonti napadajo denarnice z lastnimi blagovnimi znamkami, ki izrinjajo prostor blagovnih znamk dobaviteljev<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c0b0e elementor-widget elementor-widget-image\" data-id=\"c3c0b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/KAM-naslovnica-1024x768.png\" class=\"attachment-large size-large wp-image-19649\" alt=\"Partnerski UBS projekti za kupce\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/KAM-naslovnica-1024x768.png 1024w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/KAM-naslovnica-300x225.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/KAM-naslovnica-768x576.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/KAM-naslovnica-1536x1152.png 1536w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/KAM-naslovnica-2048x1536.png 2048w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/KAM-naslovnica-600x450.png 600w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2016\/02\/KAM-naslovnica-900x675.png 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef5f10 e-flex e-con-boxed e-con e-parent\" data-id=\"4ef5f10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f763e8 elementor-widget elementor-widget-heading\" data-id=\"8f763e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koristi delavnic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbd9c1f e-flex e-con-boxed e-con e-parent\" data-id=\"dbd9c1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd6f22 elementor-widget elementor-widget-text-editor\" data-id=\"fbd6f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S tem ko se odprejo silosi in za\u010dne skupno ustvarjanje vrednosti se izbolj\u0161a pretok znanja, spodbuja skupno odlo\u010danje in pospe\u0161i izvedba.\u00a0<br \/>Delavnice je narejena tako da vodi partnerje po korakih od skupne skice izbolj\u0161a v kategoriji do pilotnega projekta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16af188 e-flex e-con-boxed e-con e-parent\" data-id=\"16af188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9dca5c elementor-widget elementor-widget-heading\" data-id=\"e9dca5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vsebina<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc51a46 e-flex e-con-boxed e-con e-parent\" data-id=\"cc51a46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91560ed elementor-widget elementor-widget-text-editor\" data-id=\"91560ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"clanek\"><br \/>Sodelovanje partnerjev podpira Vodnik 2.0 s postopkom, ki poteka v ve\u010d korakih:<ol><li>Za\u010dne se z oceno kategorije v dejanski trgovini.<\/li><li>\u00a0Strategijo utemelji v \u00bbtrenutku odlo\u010ditve\u00ab za kupca, ko se ta znajde v trgovini pred prodajno polico in se odlo\u010di za nakup.<\/li><li>\u00a0Ciljno vodi k izdelavi in realizaciji \u00bbslike uspeha\u00ab, v kateri se na prodajnem mestu pove\u017eejo vse spremenljivke: cena, asortiman, prezentacija, promocija, ozna\u010devanje, takti\u010dni planogram in storitev.<\/li><li>Poudarja sklenjeno povratno informacijo in na merljivih podatkih utemeljene izbolj\u0161ave.<\/li><\/ol><p>Delavnice se lahko prilagodijo blagovni skupini, poslovnemu modelu ali stopnji zrelosti partnerjev in odnosa. Slu\u017eijo kot nevtralno okolje za izgradnjo zaupanja, testiranje pobud v kategoriji in prenos ugotovitev v u\u010dinkovito izvedbo v trgovini \u2013 vklju\u010dno z optimizacijo prostora, u\u010dinkovitostjo zalog in jasnostjo vloge blagovne znamke.<\/p><p>Ta oblika sodelovanja pomaga ekipam preiti od podatkov do uvidov, od uvidov do strategij rasti in od strategij do merljivega izvajanja strategije v trgovini.<\/p><p>Pogovorimo se, kako bi delavnica skupne rasti lahko postala va\u0161 naslednji strate\u0161ki odsko\u010dni kamen.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c565237 e-flex e-con-boxed e-con e-parent\" data-id=\"c565237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e4858 elementor-widget elementor-widget-heading\" data-id=\"92e4858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Udele\u017eenci: komu je delavnica namenjena?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6580f0 e-flex e-con-boxed e-con e-parent\" data-id=\"d6580f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfca9fa elementor-widget elementor-widget-text-editor\" data-id=\"bfca9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"691\" data-end=\"775\"><strong data-start=\"691\" data-end=\"702\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23670\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/Ikona_80-\u2013-kopija.png\" alt=\"right arrow black\" width=\"30\" height=\"30\" \/>Trgovci<\/strong>: direktorji UBS, nabavniki, vodje blagovnih skupin, regijski vodje in poslovodje, planogramerji<\/p><p data-start=\"778\" data-end=\"876\"><strong data-start=\"778\" data-end=\"811\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23670\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/Ikona_80-\u2013-kopija.png\" alt=\"right arrow black\" width=\"30\" height=\"30\" \/>Dobavitelji \/ blagovne znamke<\/strong>: vodje in skrbniki klju\u010dnih kupcev (KAM), vodje blagovnih skuipin, tr\u017eni analitiki<\/p><p data-start=\"879\" data-end=\"973\"><strong data-start=\"879\" data-end=\"971\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23670\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/Ikona_80-\u2013-kopija.png\" alt=\"right arrow black\" width=\"30\" height=\"30\" \/>Skupine in timi <\/strong>za skupno upravljanje kategorij<\/p><p data-start=\"976\" data-end=\"1033\"><strong data-start=\"976\" data-end=\"994\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23670\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/Ikona_80-\u2013-kopija.png\" alt=\"right arrow black\" width=\"30\" height=\"30\" \/>Podporne ekipe<\/strong>: marketing, logistika, IT, analitika<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea494e4 e-flex e-con-boxed e-con e-parent\" data-id=\"ea494e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bee9504 elementor-widget elementor-widget-heading\" data-id=\"bee9504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Posebne prednosti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d20607c e-flex e-con-boxed e-con e-parent\" data-id=\"d20607c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cac83cb elementor-widget elementor-widget-text-editor\" data-id=\"cac83cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><pre>Fokus na zdravi rasti<\/pre><\/li><li><pre>Predloge in pripravljena simulacija strategije<\/pre><\/li><li><pre>1-pager za strategijo<\/pre><\/li><li><pre>Opcijska podpora za UI<\/pre><\/li><li><pre>Pripravljeno za izvedbo v trgovini<\/pre><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e35ecfa e-flex e-con-boxed e-con e-parent\" data-id=\"e35ecfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d14b0 elementor-widget elementor-widget-heading\" data-id=\"73d14b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultati<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a5f914 e-flex e-con-boxed e-con e-parent\" data-id=\"4a5f914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3abab4 elementor-widget elementor-widget-text-editor\" data-id=\"e3abab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2705 Urejena strategija blagovne skupine (1-pager)<br \/>\u2705 Strukturiran akcijski na\u010drt za pilotni projekt<br \/>\u2705 Excel + PowerPoint predloge<br \/>\u2705 Buy-in s strani trgovca in dobavitelja<br \/>\u2705 Opcija za skupno izvedbo pilotnega projekta\u00a0<br \/>\u2705 Ocena mo\u017enosti za dodatna sodelovanja (izvedba, planogramiranje, raziskave, uporaba UI)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a28d6d8 e-flex e-con-boxed e-con e-parent\" data-id=\"a28d6d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e14575e elementor-widget elementor-widget-heading\" data-id=\"e14575e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Format delavnice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8c5fe6 e-flex e-con-boxed e-con e-parent\" data-id=\"c8c5fe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-654d300 elementor-widget elementor-widget-text-editor\" data-id=\"654d300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"1560\" data-end=\"1590\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23659\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/live-icon-241x300.png\" alt=\"\" width=\"27\" height=\"34\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/live-icon-241x300.png 241w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/live-icon.png 265w\" sizes=\"(max-width: 27px) 100vw, 27px\" \/> V \u017eivo (delavnica na lokaciji)<\/strong> \u2013 priporo\u010deno za klju\u010dne blagovne skupine, kjer je mo\u017ena takoj\u0161nja izvedba v trgovini<br \/><br data-start=\"1670\" data-end=\"1673\" \/><strong data-start=\"1676\" data-end=\"1694\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23661 alignnone\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/online-icon-300x264.png\" alt=\"\" width=\"27\" height=\"23\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/online-icon-300x264.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/online-icon.png 375w\" sizes=\"(max-width: 27px) 100vw, 27px\" \/> Online izvedba<\/strong> \u2013 primerna za prvi stik ali raz\u0161irjene ekipe na razli\u010dnih lokacijah<br \/><br data-start=\"1756\" data-end=\"1759\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23657\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/half-day-icon-276x300.png\" alt=\"\" width=\"27\" height=\"29\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/half-day-icon-276x300.png 276w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/half-day-icon.png 329w\" sizes=\"(max-width: 27px) 100vw, 27px\" \/> Poldnevna ali <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23655\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/full-day-icon-290x300.png\" alt=\"\" width=\"27\" height=\"28\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/full-day-icon-290x300.png 290w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/full-day-icon-150x150.png 150w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2025\/09\/full-day-icon.png 319w\" sizes=\"(max-width: 27px) 100vw, 27px\" \/> celodnevna, sledi mo\u017enost zasnove pilotnega projekta<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d48ffe e-flex e-con-boxed e-con e-parent\" data-id=\"6d48ffe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a643d6 elementor-widget elementor-widget-heading\" data-id=\"7a643d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kako naro\u010diti?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2faa6ff e-flex e-con-boxed e-con e-parent\" data-id=\"2faa6ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8492a elementor-widget elementor-widget-text-editor\" data-id=\"2c8492a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1879\" data-end=\"1932\"><strong data-start=\"1884\" data-end=\"1930\">Prvi korak do skupne rasti se za\u010dne tukaj.<\/strong><\/h4><p data-start=\"1933\" data-end=\"2030\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4ac.svg\" alt=\"\ud83d\udcac\" \/> Pi\u0161ite nam in se pogovorimo, kako lahko delavnico prilagodimo va\u0161im blagovnim skupinam in partnerjem.<\/p><p data-start=\"2032\" data-end=\"2089\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/>\u00a0<b>S klikom na gumb lahko prejmete ve\u010d informacij ali naro\u010dite delavnico!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9fd598 e-flex e-con-boxed e-con e-parent\" data-id=\"b9fd598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb0e57 elementor-widget elementor-widget-button\" data-id=\"0eb0e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.omnibus.si\/sl\/contact-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Stik<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>25 let izku\u0161enj Preverjeni modeli in orodja Izbrane dobre prakse Stik V slogi je mo\u010d: Partnerski UBS projekti trgovcev z dobavitelji za zdravo rast Trgovci in dobavitelji niso le nasprotniki. Ob pravih pogojih lahko postanejo partnerji v projektih, ki skupaj razvijajo strategije rasti. Na\u0161e delavnice \u010drpajo iz dolgoletnih izku\u0161enj. Za\u010dnejo s skupnim skiciranjem vizije in vodijo do akcijskih na\u010drtov za [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":17394,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-23570","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/23570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/comments?post=23570"}],"version-history":[{"count":33,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/23570\/revisions"}],"predecessor-version":[{"id":23681,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/23570\/revisions\/23681"}],"up":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/17394"}],"wp:attachment":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media?parent=23570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}