{"id":21966,"date":"2024-07-08T14:32:21","date_gmt":"2024-07-08T14:32:21","guid":{"rendered":"https:\/\/www.omnibus.si\/?page_id=21966"},"modified":"2024-07-08T14:38:19","modified_gmt":"2024-07-08T14:38:19","slug":"viri","status":"publish","type":"page","link":"https:\/\/www.omnibus.si\/sl\/viri\/","title":{"rendered":"Viri in literatura"},"content":{"rendered":"[spb_row element_name=&#8221;Row&#8221; wrap_type=&#8221;full-width-contained&#8221; row_bg_type=&#8221;color&#8221; row_bg_color=&#8221;#f2f2ed&#8221; color_row_height=&#8221;content-height&#8221; bg_type=&#8221;cover&#8221; parallax_image_height=&#8221;content-height&#8221; parallax_image_movement=&#8221;scroll&#8221; parallax_image_speed=&#8221;standard&#8221; bg_video_loop=&#8221;yes&#8221; parallax_video_height=&#8221;window-height&#8221; row_top_style=&#8221;none&#8221; row_bottom_style=&#8221;none&#8221; parallax_video_overlay=&#8221;none&#8221; row_overlay_opacity=&#8221;0&#8243; remove_element_spacing=&#8221;no&#8221; row_col_spacing=&#8221;0&#8243; row_col_pos=&#8221;center&#8221; row_col_content_pos=&#8221;center&#8221; row_col_equal_heights=&#8221;yes&#8221; row_expanding=&#8221;no&#8221; row_animation=&#8221;none&#8221; row_animation_delay=&#8221;0&#8243; minimize_row=&#8221;no&#8221; simplified_controls=&#8221;yes&#8221; custom_css_percentage=&#8221;no&#8221; custom_css=&#8221;margin-top: 0px;margin-bottom: 0px;&#8221; border_styling_global=&#8221;default&#8221; el_class=&#8221;bg-blue&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_column col_animation=&#8221;none&#8221; col_animation_delay=&#8221;0&#8243; col_bg_type=&#8221;cover&#8221; col_parallax_image_movement=&#8221;fixed&#8221; col_parallax_image_speed=&#8221;0.5&#8243; col_padding=&#8221;0&#8243; col_vertical_offset=&#8221;0&#8243; col_horizontal_offset=&#8221;0&#8243; col_custom_zindex=&#8221;0&#8243; col_sm=&#8221;12&#8243; simplified_controls=&#8221;no&#8221; custom_css_percentage=&#8221;yes&#8221; padding_vertical=&#8221;0&#8243; padding_horizontal=&#8221;0&#8243; margin_vertical=&#8221;0&#8243; custom_css=&#8221;margin-top: 0%;margin-bottom: 0%;padding-right: 10%;&#8221; border_styling_global=&#8221;default&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_text_block animation=&#8221;none&#8221; animation_delay=&#8221;0&#8243; simplified_controls=&#8221;yes&#8221; custom_css_percentage=&#8221;no&#8221; padding_vertical=&#8221;0&#8243; padding_horizontal=&#8221;0&#8243; margin_vertical=&#8221;0&#8243; custom_css=&#8221;margin-top: 0px;margin-bottom: 0px;&#8221; border_size=&#8221;0&#8243; border_styling_global=&#8221;default&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-21971\" src=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/07\/Viri-in-literatura-1.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/07\/Viri-in-literatura-1.png 1024w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/07\/Viri-in-literatura-1-300x225.png 300w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/07\/Viri-in-literatura-1-768x576.png 768w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/07\/Viri-in-literatura-1-600x450.png 600w, https:\/\/www.omnibus.si\/wp-content\/uploads\/2024\/07\/Viri-in-literatura-1-900x675.png 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n[\/spb_text_block] [\/spb_column] [\/spb_row] [spb_row element_name=&#8221;Row&#8221; wrap_type=&#8221;full-width-contained&#8221; row_bg_type=&#8221;color&#8221; color_row_height=&#8221;content-height&#8221; bg_type=&#8221;cover&#8221; parallax_image_height=&#8221;content-height&#8221; parallax_image_movement=&#8221;fixed&#8221; parallax_image_speed=&#8221;standard&#8221; bg_video_loop=&#8221;yes&#8221; parallax_video_height=&#8221;window-height&#8221; row_top_style=&#8221;none&#8221; row_bottom_style=&#8221;none&#8221; parallax_video_overlay=&#8221;none&#8221; row_overlay_opacity=&#8221;0&#8243; remove_element_spacing=&#8221;no&#8221; row_col_spacing=&#8221;0&#8243; row_col_pos=&#8221;default&#8221; row_col_equal_heights=&#8221;no&#8221; row_expanding=&#8221;no&#8221; row_animation=&#8221;none&#8221; row_animation_delay=&#8221;0&#8243; minimize_row=&#8221;no&#8221; simplified_controls=&#8221;yes&#8221; custom_css_percentage=&#8221;no&#8221; custom_css=&#8221;margin-top: 0px;margin-bottom: 0px;&#8221; border_styling_global=&#8221;default&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_column col_sm=&#8221;12&#8243; padding_horizontal=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_blank_spacer height=&#8221;30px&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_text_block animation=&#8221;none&#8221; animation_delay=&#8221;0&#8243; simplified_controls=&#8221;yes&#8221; custom_css_percentage=&#8221;no&#8221; padding_vertical=&#8221;0&#8243; padding_horizontal=&#8221;0&#8243; margin_vertical=&#8221;0&#8243; custom_css=&#8221;margin-top: 0px;margin-bottom: 0px;&#8221; border_size=&#8221;0&#8243; border_styling_global=&#8221;default&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<h2 style=\"text-align: left;\">Priporo\u010dena literatura<\/h2>\n[\/spb_text_block] [spb_text_block animation=&#8221;none&#8221; animation_delay=&#8221;0&#8243; simplified_controls=&#8221;yes&#8221; custom_css_percentage=&#8221;no&#8221; padding_vertical=&#8221;0&#8243; padding_horizontal=&#8221;0&#8243; margin_vertical=&#8221;0&#8243; custom_css=&#8221;margin-top: 0px;margin-bottom: 0px;&#8221; border_size=&#8221;0&#8243; border_styling_global=&#8221;default&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<p><a class=\"tooltip-target\" href=\"https:\/\/www.mckinsey.com\/industries\/industrials-and-electronics\/our-insights\/category-managements-next-horizon-how-distributors-can-outperform\" target=\"_blank\" rel=\"noopener\" data-citationid=\"8788a5ce-ad2a-2540-ecef-65fc32b84dc4-9-group\"><strong>&#8220;Category management\u2019s next horizon&#8221;<\/strong><\/a><\/p>\n<p><em>Source<\/em>: McKinsey<\/p>\n<p><em>Description<\/em>: This article discusses how top retailers and distributors can extract full value from their assortments by reimagining the role of category managers, resetting category strategy, and linking it to core value levers. It emphasizes the importance of understanding brand positioning, product placement, and customer requirements for sustainable growth.<\/p>\n<p><a class=\"tooltip-target\" href=\"https:\/\/www.pwc.in\/assets\/pdfs\/publications\/2016\/profitable-growth-for-retail-businesses-online.pdf\" target=\"_blank\" rel=\"noopener\" data-citationid=\"8788a5ce-ad2a-2540-ecef-65fc32b84dc4-19-group\"><strong>&#8220;Driving retail growth by leveraging analytics&#8221;<\/strong><\/a><a class=\"ac-anchor sup-target\" href=\"https:\/\/www.pwc.in\/assets\/pdfs\/publications\/2016\/profitable-growth-for-retail-businesses-online.pdf\" target=\"_blank\" rel=\"noopener\" data-citationid=\"8788a5ce-ad2a-2540-ecef-65fc32b84dc4-19\" aria-label=\"2: &quot;Driving retail growth by leveraging analytics&quot;\"><sup class=\"citation-sup\">2<\/sup><\/a><\/p>\n<p><em>Source<\/em>: PwC<\/p>\n<p><em>Description<\/em>: PwC explores how retailers can align physical and digital channels using business insights generated from analytics. The article highlights strategies to optimize retail operations, enhance customer experiences, and drive growth through data-driven decision-making.<\/p>\n[\/spb_text_block] [spb_text_block animation=&#8221;none&#8221; animation_delay=&#8221;0&#8243; simplified_controls=&#8221;yes&#8221; custom_css_percentage=&#8221;no&#8221; padding_vertical=&#8221;0&#8243; padding_horizontal=&#8221;0&#8243; margin_vertical=&#8221;0&#8243; custom_css=&#8221;margin-top: 0px;margin-bottom: 0px;&#8221; border_size=&#8221;0&#8243; border_styling_global=&#8221;default&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<h2 style=\"text-align: left;\">Dobre knjige<\/h2>\n[\/spb_text_block] [spb_text_block animation=&#8221;none&#8221; animation_delay=&#8221;0&#8243; simplified_controls=&#8221;yes&#8221; custom_css_percentage=&#8221;no&#8221; padding_vertical=&#8221;0&#8243; padding_horizontal=&#8221;0&#8243; margin_vertical=&#8221;0&#8243; custom_css=&#8221;margin-top: 0px;margin-bottom: 0px;&#8221; border_size=&#8221;0&#8243; border_styling_global=&#8221;default&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<h2 style=\"text-align: left;\">Uporabni modeli<\/h2>\n[\/spb_text_block] [\/spb_column] [spb_row element_name=&#8221;Row&#8221; wrap_type=&#8221;standard-width&#8221; row_bg_type=&#8221;color&#8221; row_bg_color=&#8221;#f2f2ed&#8221; color_row_height=&#8221;content-height&#8221; bg_type=&#8221;cover&#8221; parallax_image_height=&#8221;content-height&#8221; parallax_image_movement=&#8221;fixed&#8221; parallax_image_speed=&#8221;standard&#8221; bg_video_loop=&#8221;yes&#8221; parallax_video_height=&#8221;window-height&#8221; row_top_style=&#8221;none&#8221; row_bottom_style=&#8221;none&#8221; parallax_video_overlay=&#8221;none&#8221; row_overlay_opacity=&#8221;0&#8243; remove_element_spacing=&#8221;no&#8221; row_col_spacing=&#8221;0&#8243; row_col_pos=&#8221;default&#8221; row_col_equal_heights=&#8221;no&#8221; row_expanding=&#8221;no&#8221; row_animation=&#8221;none&#8221; row_animation_delay=&#8221;0&#8243; minimize_row=&#8221;yes&#8221; simplified_controls=&#8221;yes&#8221; custom_css_percentage=&#8221;no&#8221; custom_css=&#8221;margin-top: 0px;margin-bottom: 0px;&#8221; border_styling_global=&#8221;default&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [\/spb_row] [\/spb_row]\n","protected":false},"excerpt":{"rendered":"<p>[spb_row element_name=&#8221;Row&#8221; wrap_type=&#8221;full-width-contained&#8221; row_bg_type=&#8221;color&#8221; row_bg_color=&#8221;#f2f2ed&#8221; color_row_height=&#8221;content-height&#8221; bg_type=&#8221;cover&#8221; parallax_image_height=&#8221;content-height&#8221; parallax_image_movement=&#8221;scroll&#8221; parallax_image_speed=&#8221;standard&#8221; bg_video_loop=&#8221;yes&#8221; parallax_video_height=&#8221;window-height&#8221; row_top_style=&#8221;none&#8221; row_bottom_style=&#8221;none&#8221; parallax_video_overlay=&#8221;none&#8221; row_overlay_opacity=&#8221;0&#8243; remove_element_spacing=&#8221;no&#8221; 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