{"id":20117,"date":"2022-02-20T17:26:33","date_gmt":"2022-02-20T17:26:33","guid":{"rendered":"https:\/\/www.omnibus.si\/?page_id=20117"},"modified":"2022-02-21T16:15:08","modified_gmt":"2022-02-21T16:15:08","slug":"analitika-podatkovni-uvidi","status":"publish","type":"page","link":"https:\/\/www.omnibus.si\/sl\/analitika-podatkovni-uvidi\/","title":{"rendered":"Analitika in podatkovni uvidi"},"content":{"rendered":"[spb_row element_name=”Row” wrap_type=”full-width-contained” row_bg_type=”color” row_bg_color=”#f2f2ed” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”scroll” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”center” row_col_content_pos=”center” row_col_equal_heights=”yes” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”no” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” el_class=”bg-blue” width=”1\/1″ el_position=”first last”] [spb_column col_sm=”12″ col_animation=”none” col_animation_delay=”0″ col_bg_type=”cover” col_parallax_image_movement=”fixed” col_parallax_image_speed=”0.5″ col_padding=”0″ col_vertical_offset=”0″ col_horizontal_offset=”0″ col_custom_zindex=”0″ simplified_controls=”no” custom_css_percentage=”yes” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0%;margin-bottom: 0%;padding-right: 10%;” border_styling_global=”default” width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

\"\"<\/p>\n[\/spb_text_block] [spb_button element_name=”Gremo” button_text=”Naro\u010dilo analize” button_size=”standard” button_colour=”accent” button_type=”standard” rounded=”yes” button_dropshadow=”no” button_link=”\/sl\/narocite-delavnico” button_target=”_self” align=”right” animation=”none” animation_delay=”0″ width=”1\/1″ el_position=”first last”] [\/spb_column] [\/spb_row] [spb_row element_name=”Row” wrap_type=”full-width-contained” row_bg_type=”color” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”default” row_col_equal_heights=”no” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”no” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” width=”1\/1″ el_position=”first last”] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”30px” width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

Kako z analiti\u010dnimi storitvami generiramo novo vrednost za poslovne projekte na\u0161ih partnerjev?<\/h2>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n
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Analize podatkov z izdelavo uporabnih podatkovnih uvidov<\/em> so v sredi\u0161\u010du na\u0161ih storitev za partnerje.<\/p>\n

Razvili in preverili smo jih v projektih z razli\u010dnimi igralci iz sektorja maloprodaje – dobavitelji, proizvajalci in trgovci.<\/p>\n

Sinteza vseh na\u0161ih izku\u0161enj je Omnibus metoda #vzvodi za uspe\u0161ne prodajne prostore<\/em><\/strong>.<\/p>\n

Analize so povezane s to metodo, vendar se lahko izvedejo tudi povsem samostojno.<\/p>\n

Za trgovce smo dodatno razvili produkt Analiziraj TrgovinO,<\/em><\/strong> ki na enem mestu zdru\u017euje vse klju\u010dne analize za oceno uspe\u0161nosti trgovine in pripravo napotkov za izbolj\u0161ave.<\/p>\n

Analize za dobavitelje podpremo z izku\u0161njami iz \u0161tevilnih projektov upravljanja blagovnih skupin. Projekti za oddelke klju\u010dnih kupcev niso le do\u017eiveli prepoznanja pri trgovcih, marve\u010d so do\u017eiveli potrditev na mednarodni ravni – izbrani so bili tudi za vzor\u010dne primere dobre prakse<\/em> v velikih multinacionalnih podjetjih.<\/p>\n<\/div>\n[\/spb_text_block] [\/spb_column] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20188″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

#vzvodi za uspe\u0161ne prodajne prostore<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

\"\"<\/p>\n[\/spb_text_block] [spb_row element_name=”Row” wrap_type=”standard-width” row_bg_type=”color” row_bg_color=”#f2f2ed” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”default” row_col_equal_heights=”no” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”yes” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” width=”1\/1″ el_position=”first last”] [\/spb_row][spb_column col_sm=”12″ col_animation=”none” col_animation_delay=”0″ col_bg_color=”#f2f2ed” col_bg_type=”cover” col_parallax_image_movement=”fixed” col_parallax_image_speed=”0.5″ col_padding=”0″ col_vertical_offset=”0″ col_horizontal_offset=”0″ col_custom_zindex=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/2″ el_position=”first”]\n

Preverjen produkt za uspe\u0161ne prodajne prostore<\/h3>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/2″ el_position=”last”]\n

Poslovni u\u010dinki vzvodov<\/h3>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/2″ el_position=”first”]\n
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    \n
  • Sinteza dolgoletnih izku\u0161enj in najbolj\u0161ih praks<\/li>\n
  • Raziskave vedenje kupcev (sistem 1, sistem2)<\/li>\n
  • Preverjeni parametri iz preteklih analiz<\/li>\n
  • Robusten, a prilagodljiv analiti\u010dni model<\/li>\n
  • Upo\u0161teva tako pretekle podatke kot trende in kreativno postavljene domneve za prihodnost<\/li>\n
  • Vsebuje drevo odlo\u010danja kupcev, strojno u\u010denje in elasti\u010dnosti kategorij<\/li>\n<\/ul>\n<\/div>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/2″ el_position=”last”]\n
    \n

    \u2192 prostorske izbolj\u0161ave\u2192 zmanj\u0161anje zalog<\/p>\n

    \u2192 pove\u010danje prodaje<\/p>\n

    \u2192 pove\u010danje mar\u017ee oz. izbranih strate\u0161kih kriterijev<\/p>\n

    \u2192 sezonska in tematska fleksibilnost prostora<\/p>\n

    V zadnjem letu so vzvodi v referen\u010dnih instalacijah uspeli zmanj\u0161ati zaloge za -10% in obenem pove\u010dati prodajo za +15%!<\/p>\n<\/div>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”30px” width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Po \u010dem se vzvodi odlikujejo?<\/h3>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n
    \n

    Inpute nastavimo skupaj z naro\u010dniki, pove\u017eemo s SWOT analizo in prodajno strategijo.<\/p>\n

    Produkt smo implementirali pri razli\u010dnih trgovcih. Pri tem smo bili uspe\u0161nej\u0161i in precej bolj pisani na ko\u017eo posameznim trgovcem kot veliki mednarodni konkurenti.<\/p>\n

    Po vzpostavitvi model deluje samodejno, lahko je povezan s poslovno analiti\u010dno platformo tipa Qlikview. Poskrbeti moramo le za osve\u017eitve in spreminjanje smeri.<\/p>\n<\/div>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”30px” width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Posami\u010dne analize<\/h2>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20146″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Drevo odlo\u010danja kupcev<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n
    Pomembno orodje za organizacijo prodajnega prostora, izdelavo planogramov, itd.
    \nUporabimo ga lahko na ravni celotne trgovine (drevo odlo\u010danja kupcev trgovine Y) ali za izbrano kategorije (drevo odlo\u010danja kupcev kategorije X). Temelji na povezovanju vedenja kupcev, podatkov o izbiri in preteklih prodajnih podatkov.<\/div>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20124″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Nakupovalna ko\u0161arica<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n
    Pri tej analizi vstopimo v vsebino ko\u0161arice. Z njeno pomo\u010djo lahko identificiramo profile kupcev in nakupovalne navade. Z dodatkom \u010dasa vidimo, kje se odvijajo spremembe v trgovini. Koliko je premium kupcev in kaj se z njimi dogaja? Kak\u0161ni so povpre\u010dni nakupi? Kdaj kupujejo posamezni profili kupcev? Vse to je dostopno s to analizo.<\/div>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20126″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Navzkri\u017eno povezani izdelki<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n
    S pomo\u010djo poizvedb (SQL) analiziramo podatke in ugotovimo, kje obstajajo med izdelki skrite povezave oz. tiste, ki niso samoumevne. V veliko pomo\u010d tako pri prostorskih razporeditvah kot tudi pri pove\u010devanju nakupovalne ko\u0161arice kupcev.<\/div>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20162″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Merjenje uspe\u0161nosti promocij<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Pri nekaterih trgovcih je \u017ee ve\u010d kot polovica izdelkov v prodaji pod dolo\u010denimi akcijami \/ promocijami. Zato je klju\u010dno temeljito u\u010denje na osnovi preteklih podatkov. Katere mehanike delujejo in katere ne? Z na\u0161o metodo merjenja upo\u0161tevamo ne samo neposredne u\u010dinke v \u010dasu promocije, ampak tudi uspeh po izteku akcije. Samo kot primer: v\u010dasih trgovci napolnijo skladi\u0161\u010da z akcijskimi izdelki, prodaja pa dolgoro\u010dno celo utrpi \u2026 S pretehtanimi akcijami in dobro podporo se drasti\u010dno pove\u010da uspe\u0161nost.<\/p>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20164″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Trendi in sezonska dinamika<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Za posamezne skupine poslovalnic, kategorije ali izdelke opravimo spremljanje \u010dasovnih vzorcev prodaje. Na osnovi tega pripravimo ugotovitve, ki pomagajo pri ustreznih takti\u010dnih odlo\u010ditvah.<\/p>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20167″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Planogrami z analizo kategorij<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Planogrami so glavno takti\u010dno, vizualno in prezentacijsko orodje trgovcev. Pomagamo lahko v vseh fazah \u2013 od analitike, upo\u0161tevanja vedenja kupcev do kreativne uporabe planogramov za spodbujanje dodatne prodaje.<\/p>\n

    Analiza kategorij je temelj za dobre planograme, \u010deprav jo lahko izvedemo tudi samostojno. Opravimo za\u010detne analize cenovnih segmentov, funkcij, itd. Nato skupaj z va\u0161imi strokovnjaki opredelimo dodatne analize in pripravimo takti\u010dne na\u010drte, ki upo\u0161tevajo razli\u010dne kanale ponudbe, skupine primerljivih poslovalnic itd.<\/p>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20169″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Analiza prodajnega prostora + nakupovalne poti<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Gibanje kupcev v fizi\u010dnih prostorih je \u0161e vedno ena od klju\u010dnih komponent uspeha oz. neuspeha. Imamo velikega zbranega raziskovalnega znanja, ki smo ga preverili tudi v projektih z na\u0161imi naro\u010dniki.<\/p>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20172″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Gru\u010de poslovalnic (clustering analiza)<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Upravljanje s poslovalnicami bistveno poenostavi in okrepi dobra razvrstitev poslovalnic v ustrezne gru\u010de. Izberemo primerne dejavnike, ocenimo njihove korelacije in pripravimo predloge poslovalnic, ki sodijo skupaj in jih zato lahko urejamo po enotnih principih.<\/p>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20174″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Elasti\u010dnost kategorij<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Ena od klju\u010dnih komponent uspe\u0161nosti prodajnega prostora je dobro balansiranje med preteklimi podatki in napovedjo odzivanja na prostorske spremembe.<\/p>\n

    Z raz\u0161iritvijo kategorij, ki imajo ve\u010djo elasti\u010dnost, vplivamo na nakupe in pove\u010dujemo prodajo.<\/p>\n

    S kr\u010denjem kategorij, ki imajo manj\u0161o elasti\u010dnost, pridobivamo prostor za bolj elasti\u010dne kategorije.<\/p>\n[\/spb_text_block] [spb_icon_box element_name=”Naslov-analiza” box_type=”vertical-contained” box_icon_type=”image” icon=”fas fa-bezier-curve” image=”20176″ animate_svg=”no” target=”_self” animation=”bounce” animation_delay=”0″ icon_color=”#00b0f0″ icon_bg_color=”#d9d9d9″ text_color=”#6b576b” bg_color=”#d9d9d9″ animated_box_style=”coloured” animated_box_rounded=”yes” width=”1\/1″ el_position=”first last”]\n

    Raziskave nakupovalnega vedenja<\/h2>\n[\/spb_icon_box] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Z metodami anketiranja lahko hitro izvedemo sonda\u017ene analize. Te nam z bistveno manj\u0161imi stro\u0161ki odprejo smeri re\u0161evanja problemov in ponudijo dobre za\u010detne uvide v vedenje kupcev. Tako lahko npr. ugotovimo, kje so luknje v asortimanu ali kak\u0161na so cenovna pri\u010dakovanja kupcev. Po potrebi dopolnjujemo z neposrednimi opazovanji na samem prodajnem mestu.<\/p>\n[\/spb_text_block] [\/spb_column] [spb_row element_name=”Row” wrap_type=”full-width-contained” row_bg_type=”color” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”default” row_col_equal_heights=”no” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”no” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”90px” width=”1\/1″ el_position=”first last”] [spb_divider type=”thin” text=”Go to top” top_margin=”15px” bottom_margin=”60px” fullwidth=”no” width=”1\/4″ el_position=”first”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/2″]\n

    ENOSTAVEN PRVI KORAK<\/p>\n[\/spb_text_block] [spb_divider type=”thin” text=”Go to top” top_margin=”15px” bottom_margin=”60px” fullwidth=”no” width=”1\/4″ el_position=”last”] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    HITRO DO ANALIZE<\/h2>\n[\/spb_text_block] [spb_blank_spacer height=”30px” width=”1\/6″ el_position=”first”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”2\/3″ el_position=”last”]\n

    na katerem bomo spoznali va\u0161 problem in skicirali za\u010detni predlog re\u0161itve. Spoznali boste tudi na\u0161e reference in to, kako vam lahko pomaga na\u0161 produkt #vzvodi. Po diskusiji bomo pripravili predlog re\u0161itve s \u010dasovnico.<\/p>\n[\/spb_text_block] [spb_button element_name=”Gremo” button_text=”Naro\u010dite analizo” button_size=”standard” button_colour=”accent” button_type=”standard” rounded=”yes” button_dropshadow=”no” button_link=”\/sl\/narocite-delavnico” button_target=”_self” align=”right” animation=”none” animation_delay=”0″ width=”1\/1″ el_position=”first last”] [\/spb_column] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Kdo vse nam je doslej zaupal?<\/h2>\n

    \"\"<\/p>\n[\/spb_text_block] [\/spb_row] [spb_row element_name=”Row” wrap_type=”full-width-contained” row_bg_type=”color” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”default” row_col_equal_heights=”no” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”no” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”60px” width=”1\/1″ el_position=”first last”] [spb_recent_posts title=”Cases” display_type=”standard” carousel=”yes” item_columns=”4″ item_count=”4″ category=”All” offset=”0″ posts_order=”DESC” excerpt_length=”16″ fullwidth=”no” gutters=”yes” button_enabled=”no” pagination=”yes” width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”49px” width=”1\/1″ el_position=”first last”] [\/spb_row]\n","protected":false},"excerpt":{"rendered":"

    [spb_row element_name=”Row” wrap_type=”full-width-contained” row_bg_type=”color” row_bg_color=”#f2f2ed” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”scroll” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”center” row_col_content_pos=”center” row_col_equal_heights=”yes” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”no” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” el_class=”bg-blue” width=”1\/1″ el_position=”first last”] [spb_column col_sm=”12″ col_animation=”none” col_animation_delay=”0″ col_bg_type=”cover” col_parallax_image_movement=”fixed” col_parallax_image_speed=”0.5″ col_padding=”0″ col_vertical_offset=”0″ col_horizontal_offset=”0″ col_custom_zindex=”0″ simplified_controls=”no” custom_css_percentage=”yes” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0%;margin-bottom: 0%;padding-right: 10%;” border_styling_global=”default” width=”1\/1″ el_position=”first last”] [spb_text_block […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-20117","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/20117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/comments?post=20117"}],"version-history":[{"count":28,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/20117\/revisions"}],"predecessor-version":[{"id":20198,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/20117\/revisions\/20198"}],"wp:attachment":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media?parent=20117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}