{"id":19967,"date":"2022-01-30T22:33:36","date_gmt":"2022-01-30T22:33:36","guid":{"rendered":"https:\/\/www.omnibus.si\/?page_id=19967"},"modified":"2022-01-31T11:08:32","modified_gmt":"2022-01-31T11:08:32","slug":"rezultatival1","status":"publish","type":"page","link":"https:\/\/www.omnibus.si\/sl\/rezultatival1\/","title":{"rendered":"Preusmeritev pozornosti &#8211; Tr\u017eni dele\u017e stagnira"},"content":{"rendered":"<div id=\"clanek\">Kaj pa \u010de &#8230;<\/div>\n<div>\n<p><strong>ugotovite, v katerem tr\u017enem segmentu vendarle imate rast. <\/strong><\/p>\n<p>Pri tem se ne zadovoljite z odgovorom nikjer. Razbijte segmente kupcev na manj\u0161e enote, dokler ne pridete do segmenta z rastjo. Nato preusmerite va\u0161o pozornost na ta rasto\u010di segment. Postavite si vpra\u0161anja? Zakaj ste tam uspe\u0161ni? Ali lahko ta segment razvijete v samostojne produkte?<\/p>\n<p>Branjenje tr\u017enega dele\u017ea tudi ko ni ve\u010d prave obrambe, nas namre\u010d lahko pripelje v \u0161kripce. Medtem ko branimo tradicionalne izdelke, se lahko trg nepovratno spremeni.<\/p>\n<p>Najslavnej\u0161i primer je Kodak. Tako dolgo je vztrajal v obrambi svojega tr\u017enega dele\u017ea na podro\u010dju klasi\u010dnih fotoaparatov, da se je nazadnje potopil skupaj z nakupi malih podjetij &#8211; namesto prestopa v prodajo digitalnih kamer.<\/p>\n<p>Seveda so primeri tudi bli\u017eje. V smeri Mure, Tama, itd se premika kar nekaj potapljajo\u010dih se slovenskih blagovnih znamk, tudi nekdaj mogo\u010dnih in velikih z izjemnimi izhodi\u0161\u010dnimi polo\u017eaji.<\/p>\n<p>Rezultati ankete<\/p>\n<div class=\"jotform-embed\" style=\"min-height: 1px;\" data-id=\"22029551113604430\" data-type=\"interactive\" data-iframesource=\"www.jotform.com\"><\/div>\n<p><script>(function(doc, id){var scripts=doc.getElementsByTagName(\"script\")[0]; if (!doc.getElementById(id)){var script=doc.createElement(\"script\"); script.async=1; script.id=id; script.src=\"https:\/\/cdn.jotfor.ms\/common\/reportEmbed.js\"; scripts.parentNode.insertBefore(script, scripts);}})(document, \"jotform-async\");<\/script><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kaj pa \u010de &#8230; ugotovite, v katerem tr\u017enem segmentu vendarle imate rast. Pri tem se ne zadovoljite z odgovorom nikjer. Razbijte segmente kupcev na manj\u0161e enote, dokler ne pridete do segmenta z rastjo. Nato preusmerite va\u0161o pozornost na ta rasto\u010di segment. Postavite si vpra\u0161anja? Zakaj ste tam uspe\u0161ni? Ali lahko ta segment razvijete v samostojne produkte? Branjenje tr\u017enega dele\u017ea tudi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-19967","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/19967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/comments?post=19967"}],"version-history":[{"count":15,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/19967\/revisions"}],"predecessor-version":[{"id":20029,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/19967\/revisions\/20029"}],"wp:attachment":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media?parent=19967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}