{"id":17376,"date":"2014-09-03T10:08:59","date_gmt":"2014-09-03T10:08:59","guid":{"rendered":"https:\/\/www.omnibus.si\/in-store-research\/"},"modified":"2021-04-03T22:59:25","modified_gmt":"2021-04-03T22:59:25","slug":"raziskave-v-trgovini","status":"publish","type":"page","link":"https:\/\/www.omnibus.si\/sl\/raziskave-v-trgovini\/","title":{"rendered":"Raziskave kupcev v trgovini"},"content":{"rendered":"[spb_row element_name=”Row” wrap_type=”full-width-contained” row_bg_type=”image” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”default” row_col_equal_heights=”no” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”no” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” el_class=”bg-blue” width=”1\/1″ el_position=”first last”] [spb_column col_sm=”6″ padding_horizontal=”0″ width=”1\/2″ el_position=”first”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

Spoznajte svoje kupce. Ne le kdo<\/span>, marve\u010d tudi zakaj<\/span>. In kako<\/span> to vklju\u010diti v doseganje va\u0161ih poslovnih na\u010drtov.<\/h1>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

Vstopite v zanimivi svet nakupnega odlo\u010danja <\/strong>va\u0161ih kupcev\u00a0in ustvarite dodano vrednost<\/b>\u00a0z uporabnimi uvidi<\/strong><\/a> iz na\u0161ih raziskav na prodajnem mestu<\/strong><\/a>.<\/p>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”6″ col_animation=”none” col_animation_delay=”0″ col_bg_type=”cover” col_parallax_image_movement=”fixed” col_parallax_image_speed=”0.5″ col_padding=”0″ col_vertical_offset=”0″ col_horizontal_offset=”0″ col_custom_zindex=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” width=”1\/2″ el_position=”last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

\"\"<\/p>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”6″ padding_horizontal=”0″ width=”1\/2″ el_position=”first”] [spb_blank_spacer height=”30px” width=”1\/1″ el_position=”first last”] [spb_button element_name=”Gumb” button_text=”Stik” button_size=”standard” button_colour=”white” button_type=”standard” rounded=”yes” button_dropshadow=”no” button_link=”\/contact” button_target=”_self” align=”center” animation=”none” animation_delay=”0″ width=”1\/1″ el_position=”first last”] [\/spb_column] [spb_column col_sm=”6″ padding_horizontal=”0″ width=”1\/2″ el_position=”last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

RAZISKAVA<\/strong>
\nEna kategorija, en asortiman -> 4 razli\u010dne postavitve v trgovini
\nREZULTAT
\n<\/strong>13% do 31% nakupovalnih ko\u0161aric vsebuje izdelek iz kategorije
\nUPORABNI UVID<\/strong>
\nS premikom kategorije D -> A dvignemo prodajo impulzne kategorije za 3x<\/strong>!<\/p>\n[\/spb_text_block] [\/spb_column] [\/spb_row] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

ZAKAJ RAZISKUJEMO?<\/strong><\/h6>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

Spremembe so zajele\u00a0svet\u00a0trgovine, zato se v\u010dasih pozablja …<\/h2>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/2″ el_position=”first”]\n

Na\u0161e raziskave vodi na\u0161a radovednost. Vedeti ve\u010d o izbiri, odlo\u010danju, dejavnikih na prodajnem mestu, odgovoriti na zgornja vpra\u0161anja.<\/p>\n

\u010cas metrike odpira prilo\u017enosti, da trgovci in proizvajalci stkejo posebne odnose s svojimi kupci. Na\u0161i raziskovalni projekti segajo\u00a0od eye-trackinga <\/strong>za merjenje pozornosti kupcev\u00a0do spremljanja nakupovalnih vozi\u010dkov<\/strong> za analiziranje nakupovalnih poti.<\/p>\n

 <\/p>\n

 <\/p>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/2″ el_position=”last”]\n

    \n
  • Kdaj iz cene nastane vrednost?<\/li>\n
  • Kako se asortiman spremeni v pravo izbiro?<\/li>\n
  • Kateri razporedi blaga se najbolj ujemajo z nakupnimi motivi va\u0161ih kupcev?<\/li>\n
  • Kako v mno\u017eici izdelkov narediti promocije bolj opazne in u\u010dinkovite?<\/li>\n
  • Kak\u0161na sporo\u010dila na kupce najbolj\u0161e delujejo?<\/li>\n<\/ul>\n

    Da, vse se za\u010dne in kon\u010da pri zaznavi kupcev in vedenju na prodajnem mestu. Ni prodaje brez nakupa.<\/p>\n[\/spb_text_block] [spb_divider type=”standard” text=”Go to top” top_margin=”0px” bottom_margin=”30px” fullwidth=”no” width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    KAKO?<\/strong><\/h6>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Vselej prisluhnemo \u017eeljam na\u0161ih naro\u010dnikov. Vajeni smo sodelovanja z razli\u010dnimi raziskovalci in specialisti. Pomagamo pri dolo\u010danju ciljev, izbiri metodologije, pripravi raziskovalnega briefa in izvedbi katerekoli faze raziskave. Pomagamo tudi pri prenosu uvidov v trgovine.<\/h2>\n

    <\/h2>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    \"\"Ena od uporab raziskav: spremljanje nakupovalnih navad, izdelava drevesa odlo\u010danja kupcev in kupcu prijazna organizacija prodajnega prostora pozitivno vpliva tudi na \u010das, ki ga kupci pre\u017eivijo v trgovini.<\/p>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/3″ el_position=”first”]\n

    1<\/span>
    \nZakaj ona \/ on kupuje? Raziskovanje nakupnih motivov na prodajnem mestu.<\/p>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/3″]\n

    2<\/span>
    \nKako se\u00a0obiskovalci vedejo na prodajnem mestu?<\/p>\n[\/spb_text_block] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/3″ el_position=”last”]\n

    3<\/span>
    \nKaj usmerja nakupno odlo\u010danje kupcev?<\/p>\n[\/spb_text_block] [spb_row element_name=”Row” wrap_type=”content-width” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”0.5″ bg_video_loop=”yes” parallax_video_height=”window-height” parallax_video_overlay=”none” row_overlay_opacity=”0″ row_col_pos=”default” width=”1\/1″ el_position=”first last”] [spb_column col_sm=”6″ padding_horizontal=”0″ width=”1\/2″ el_position=”first”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    NAKUPNO VEDENJE<\/b><\/p>\n

    Verodostojna raziskava je pokazala, da je 82% vseh nakupnih odlo\u010ditev v trgovinah neplaniranih. Govorimo o impulznih nakupih, na katere mo\u010dno vplivajo ureditev prostora, cene, asortiman in druge spremenljivke trgovine.<\/p>\n

    \u0160e ve\u010d, kar so psihologi vedeli \u017ee dolgo, danes potrjujejo nevro orodja. Skoraj vse odlo\u010ditve so sprejete pod pragom na\u0161e zavesti.<\/p>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”6″ padding_horizontal=”0″ width=”1\/2″ el_position=”last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    ORODJA ZA MERJENJE
    \n<\/strong><\/p>\n

    Veliki tehnolo\u0161ki skok nam ponuja nove na\u010dine merjenja in analiziranja vzorcev nakupovalnega vedenja. Od o\u010dal za eye-tracking do RFID tehnologije za sledenje nakupovalnih poti – hitro jih vklju\u010dujemo, da bi spoznali dosedaj neznane predele. Ja, raziskava je odkrivanje.<\/p>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    VELIKI IN MALI PODATKI<\/strong><\/p>\n

    Analiziranje velikih podatkov “big data” s sodobnimi tehnolo\u0161kimi orodji hitro napreduje. Vendar\u00a0ob tem\u00a0tudi staro dobro opazovanje\u00a0na licu mesta\u00a0ohranja svoj pomen. Zdru\u017eevanje velikih\u00a0& malih podatkov nam daje\u00a0unikatne uvide.<\/p>\n

    Kako se\u00a0to povezuje? Poglejmo\u00a0primer.<\/p>\n

    Z elektronsko napravo izmerimo, da se\u00a0je\u00a0\u017eenska nakupovalka zadr\u017eala v kategoriji 48 sekund, preden je\u00a0izbrala\u00a0izdelek in ga dodala v ko\u0161aro (= veliki podatki, ki jih registrirajo naprave).<\/p>\n

    Toda terensko opazovanja nam postre\u017eejo z dodatnimi uvidi. Nakupovalka je pretehtala 3 razli\u010dne izdelke, a jih vrnila in se odlo\u010dila za \u010detrtega, ker je nanjo vplival sedemletni otrok (mali podatki, ki jih zberemo z neposrednim opazovanjem).<\/p>\n[\/spb_text_block] [\/spb_column] [\/spb_row] [spb_column col_sm=”4″ padding_horizontal=”0″ width=”1\/3″ el_position=”first”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    NADGRADNJA<\/strong><\/p>\n

    Raziskave kupcev\u00a0na\u00a0prodajnem mestu\u00a0nam\u00a0dajejo uvide, iz katerih se \u0161irijo u\u010dinki v razli\u010dne smeri. Npr., razumevanje spro\u017eilcev prodaje pred nakupovalno polico napaja strategija po kanalih, planograme, taktike vizualnega merchandisinga itd.<\/p>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”4″ padding_horizontal=”0″ width=”1\/3″] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    DODANA VREDNOST ZA VA\u0160E PARTNERJE<\/strong><\/p>\n

    Raziskave lahko slu\u017eijo kot odsko\u010dna deska za raz\u0161iritev sodelovanja z va\u0161imi partnerji. Kot dobavitelj izdelkov lahko uvidi o celotni kategoriji, za katero ste specialist, predstavljajo za trgovca posebno vrednost.<\/p>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”4″ padding_horizontal=”0″ width=”1\/3″ el_position=”last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    KONKUREN\u010cNA PREDNOST<\/strong><\/p>\n

    Z vsemi\u00a0digitalnimi mertivami, vam lahko\u00a0dobro na\u010drtovan in pametno izvedena\u00a0raziskava\u00a0ponudi\u00a0bogastvo\u00a0uporabnih uvidov, ki predstavljajo \u010disto konkuren\u010dno prednost.<\/p>\n[\/spb_text_block] [\/spb_column] [spb_row element_name=”Delavnica – Workshop” wrap_type=”full-width-contained” row_bg_type=”image” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”default” row_col_equal_heights=”no” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”no” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” el_class=”bg-blue” width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”30px” width=”1\/1″ el_position=”first last”] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    Primer Omnibus raziskave: Gibanje kupcev v trgovini<\/span><\/h1>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    \"\"<\/p>\n

    Velika raziskava nakupovalnih poti, v kateri smo izmerili za 77 maratonov poti in ugotovili % obiskov in zanimanja v celotnem supermarketu.<\/p>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=”12″ padding_horizontal=”0″ width=”1\/1″ el_position=”first last”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ custom_css=”margin-top: 0px;margin-bottom: 0px;” border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”]\n

    CILJI<\/h3>\n
      \n
    • izmeriti frekvenco in obiskanost celotne trgovine<\/li>\n
    • ugotoviti katere dodatne izpostavitve imajo najve\u010djo frekvenco obiskov<\/li>\n
    • izbolj\u0161ati gibanje kupcev v trgovini<\/li>\n<\/ul>\n

      METODOLOGIJA<\/h3>\n

      Merjenje nakupovalnih poti, ki jih v trgovini opravijo vozi\u010dki.<\/p>\n

      TEHNOLOGIJA<\/h3>\n

      S pritrditvijo tiskanih vezij na vozi\u010dke in sledenjem RFID signalu v celotni trgovini.<\/p>\n

      DISKRETNOST<\/h3>\n

      V celotnem procesu merjenja smo poskrbeli za popolno anonimnost podatkov. Vsaka nakupovalna pot je dobila identifikacijsko \u0161tevilko, na\u0161i popisovalci pa so opredelili klju\u010dne karakteristike obiskovalcev.<\/p>\n

      UPORABA UVIDOV<\/h3>\n

      Predlog dodatnih impulznih izpostavitev in premikov kategorij za bolj\u0161o navigacijo in ve\u010dji obisk v trgovini<\/p>\n

      Taktika pozicioniranja na dodatnih izpostavitvah v trgovini<\/p>\n[\/spb_text_block] [\/spb_column] [\/spb_row] [spb_row element_name=”Row” wrap_type=”content-width” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”0.5″ bg_video_loop=”yes” parallax_video_height=”window-height” parallax_video_overlay=”none” row_overlay_opacity=”0″ row_col_pos=”default” width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”30px” width=”1\/1″ el_position=”first last”] [spb_recent_posts title=”Insights” display_type=”standard” carousel=”yes” item_columns=”3″ item_count=”12″ category=”All” offset=”0″ posts_order=”DESC” excerpt_length=”20″ fullwidth=”no” gutters=”yes” button_enabled=”no” pagination=”yes” width=”1\/1″ el_position=”first last”] [spb_blank_spacer height=”30px” width=”1\/1″ el_position=”first last”] [\/spb_row]\n","protected":false},"excerpt":{"rendered":"

      [spb_row element_name=”Row” wrap_type=”full-width-contained” row_bg_type=”image” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”standard” bg_video_loop=”yes” parallax_video_height=”window-height” row_top_style=”none” row_bottom_style=”none” parallax_video_overlay=”none” row_overlay_opacity=”0″ remove_element_spacing=”no” row_col_spacing=”0″ row_col_pos=”default” row_col_equal_heights=”no” row_expanding=”no” row_animation=”none” row_animation_delay=”0″ minimize_row=”no” simplified_controls=”yes” custom_css_percentage=”no” custom_css=”margin-top: 0px;margin-bottom: 0px;” border_styling_global=”default” el_class=”bg-blue” width=”1\/1″ el_position=”first last”] [spb_column col_sm=”6″ padding_horizontal=”0″ width=”1\/2″ el_position=”first”] [spb_text_block animation=”none” animation_delay=”0″ simplified_controls=”yes” custom_css_percentage=”no” padding_vertical=”0″ padding_horizontal=”0″ margin_vertical=”0″ border_size=”0″ border_styling_global=”default” width=”1\/1″ el_position=”first last”] Spoznajte svoje kupce. Ne le kdo, marve\u010d tudi zakaj. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-17376","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/17376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/comments?post=17376"}],"version-history":[{"count":35,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/17376\/revisions"}],"predecessor-version":[{"id":19490,"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/pages\/17376\/revisions\/19490"}],"wp:attachment":[{"href":"https:\/\/www.omnibus.si\/sl\/wp-json\/wp\/v2\/media?parent=17376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}