Priporočena literatura
“Category management’s next horizon”
Source: McKinsey
Description: This article discusses how top retailers and distributors can extract full value from their assortments by reimagining the role of category managers, resetting category strategy, and linking it to core value levers. It emphasizes the importance of understanding brand positioning, product placement, and customer requirements for sustainable growth.
“Driving retail growth by leveraging analytics”2
Source: PwC
Description: PwC explores how retailers can align physical and digital channels using business insights generated from analytics. The article highlights strategies to optimize retail operations, enhance customer experiences, and drive growth through data-driven decision-making.
