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In most cases defining the problem and showing the clear path to a solution is the hardest thing. The rest is execution.
Each partner is unique.
The retail challenges can be categorized in main groups, but the solutions to most challenges need to be tailored. Synchronisation with the power of brand is essential.
With this in mind, our consulting is tailored to the particular needs of the partner.
But there’s one rule that could be seen as universal. Defining the problem and the clear path to a solution is the hardest thing. The rest is execution.
The simple way to start is the following:
After that, I offer a 30-minute personal discussion via Zoom service
(yes, it’s free!).
Based on that I’ll make a detailed proposal – a path to the solution of the problem.
If you accept the proposal, we can steer the project for you. Or you can do it yourself – depending on your needs and resources. Whatever suits you best. If you simply cancel it, you’ll at least have a relevant opinion. Try it out!
Consulting and the corresponding materials are available in English, Slovenian, Croatian or Serbian and German language.
How will megatrends reshape category management? Special emphasis on AI in retail. Fierce competitive battles, disruptive forces and diminished profitability call for changes in retail category management. Revitalize, reinvent, reingeneer Category Management and turn iron clad into a vital force of future-proof retailing.
Organizations that don’t innovate inevitably decline. Words of a wiseman who invented management – Peter Drucker.…
Environmentally friendly brands need to find communication messages that justify a higher price than the “dirty” global brands of misleading competitors. The article lists 10 succesful marketing communication strategies independent brands can use for their differentiation. Sometimes innovative and creative communications overcome the huge promotional budgets.
How to win and keep customers in the age of disruption? Why do retail business strategies need to be bolder than before? The customers are pulling options away from the retailers and this book serves as a roadmap for survival in the pull economy. Remarkable Retail – review of a book by consultant, strategist, speaker Steve Dennis.