In the increasingly chaotic world of retail, it sometimes gets forgotten.
There is no sale without buy. This is the point where all the retail efforts start and end. It all gets down to the customer – understanding his needs, his choice at the point of sale.
In the time of the metrics, we really do see a huge opportunity to connect with the customer closer than ever. By getting to know the mechanics behind the shopping missions and employing the right metrics, we can open new insights that will help you achieve your goals (whether as a retailer or CPG company).
Our point of sale research projects include eye-tracking to measure visual attention (suitable for improvement of displays) and tracking of shopping carts for analyzing shopping missions. We can make unique store visits that provide insights to improve shopper engagement at the point of sale.
Whatever the retail challenge, we gather a team of trusted specialists, define the objectives and conduct all phases of research.
Until we get to the actionable insights.
It is our huge enjoyment to probe into yet undiscovered areas of shopping behavior by taking advantage of the new wave of measurement tools.
According to credible research up to 82% of all decisions in store are unplanned. Moreover, what psychologists knew for long, has now been proved with state-of-the-art neuro tools. Almost all our decisions are actually made bellow our consciousness.
In-store research gives brings us to the insights that have usually many directions of influence. For example, understanding the buying triggers in front of the shelf is a valuable source of channel strategy, merchandising strategy, planograms, etc.
behave in stores?
The great technological leap has offered us new ways to measure and analyze patterns of shopper behavior. From Eye-tracking glasses that measure to RFID technology for tracing shopping paths we are embracing it to discover the stuff that has been yet unseen. Yes, research should be a discovery!
ADD VALUE TO YOUR PARTNER
Research might serve as a great springboard for extending cooperation with your partner. If you are a CPG supplier absolutely interested in shopper behavior for your native category, it might be that your partner retailer would really appreciate the research you are willing to conduct.
BIG AND SMALL DATA
While there is a tendency to analyse the big data with the state of the art technological tools, we have by no means forgotten the yet unsurpassed field observation. It is the blending of the big & small data that gives us the unique perspective.
What does that mean? By an electronical device we measure that a woman stopped at the category, took 38 seconds there and put a particular product in the basket (big data registered via devices).
But field observations gives us additional insight. The shopper considered 3 different products, returned them on shelves and decided to take the fourth one because the influencer – a kid of seven years – convinced her to do so (small data collected by observation).
With all the new measurements, carefully planned and smartly executed research might give you a wealth of knowledge that acts as sheer competitive advantage.
There is Data.
Sometimes excess of Data that blurs the picture.
In the ocean of Data, there are solid grounds – islands that provide relevant perspectives. Finding them, you get Insights. We help you with that. Our navigational tools include retail landscape maps. The sense of direction based on 20 years of experience. Knowing the customers. Curiosity.
Some Insights lead to additional business value. Create a path to a change and you get Actionable Insights.
Data -> Insight -> Actionable Insights
And there’s also Aha! Insights.
We have developed workshops and training on the following key areas of retail success:
- Space Planning (Micro + Macro),
- New product development.
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